CASA 9 (Fashion)
Casa 9 is an Indian contemporary clothing brand, which highlights elements of modern embroidery tastefully blended with classic rich fabrics using customized colour palette. Its main aim is to revive the exquisite traditional Indian art & craft. The brand was established in 2013, keeping in mind a modern woman who knows what she exactly needs. The brand CASA 9 is epitome of refined tastes, style, glamour & sophistication.
Communications Objectives
- Brand awareness amongst target audience and stake holders
- Showcase thought leadership for its spokesperson in the Indian contemporary fashion wear segment
Impact Achieved
eam Scenic created a PR campaign with Studio Casa 9, which garnered qualitative media coverage across online and print publications. This helped in increasing the brand’s awareness through visibility among their target audiences. Studio Casa 9 got covered by category A media in the mainstream consumer and lifestyle segments