PhiCommerce (Startup)
PhiCommerce is a new age financial technology company focused on addressing challenges in the digital payments ecosystem. Their services range from solutions that can optimize efficiency for mature digital champions while taking digitally challenged businesses and consumers up the digital payments curve.
Their award winning innovations have solved challenges in the cashless gateway infrastructure and has led to the creation of integrated, agile & uncomplicated channels that enable smooth & flexible digital payments.
Communications Objectives
- To create awareness about PhiCommerce and its innovative, customizable solutions across its target audiences i.e private, public sector enterprises, traders and retailers
- Showcasing PhiCommerce’s deep domain expertise and technological innovations
- Highlight PhiCommerce as a promising fin-tech start-up having the right makings to succeed in attracting potential investors
- Position the spokesperson as a thought leader and visionary in driving India’s goal towards a cashless economy, by creating brand awareness, visibility and credibility through consistent media engagement
Impact Achieved
- An impactful entry strategy was put in place for a span of 6 months, where the firm and its spokesperson became a familiar, trusted and go-to brand for quotes, industry reactions and opinions on trend stories
- PhiCommerce as a brand received media traction across Category A publications like the Economic Times, Financial Express, Hindu Business Line, Outlook Business, Business Standard, Sify.com, Entrepreneur.com, BW Disrupt, Indian Retailer, Firstpost, Moneycontrol, ET Retailer and E-Gov. Thereby giving the brand requisite platforms to speak with alacrity to all its stakeholders
- PhiCommerce as a brand received and enviable position a spokesperson for its domain