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How PR can help social impact organizations

One of the many variables that constantly change society is social impact organizations. These organizations differ from the established ones in that they do not see themselves as profit-making machines, but rather as organizations that help the underprivileged. As a result, these social impact companies find themselves constrained and lack the funding they require for […]

Understanding ‘Experiential PR’ and its rising significance in the service industry

The pandemic has been felt by everyone as a result of the restrictions and lockdown that prevented brands from engaging in experiential PR, which involves letting customers interact with products by touching or using them. Due to this, there was less in-person interaction and more digital activity. As millennial customers want immersive experiences, companies are […]

How can Animation Brands utilise communication tools to stay ahead?

Animation brands have seen a considerable increase in the last three years. Animation is booming as a result of technological advancements and improved internet access. Through amusement and ingenuity, animated films and cartoons capture the interest of children of all ages. Animation is not only a terrific way to tell a story and interact with […]

How PR is evolving to go beyond local geographies and meet the global needs of fast-growing local brands

Local brands have evolved rapidly in the recent decades because of technological advancements and changes in business practises. The emergence of numerous technologies, most notably the Internet, may be monitored and linked to the growth of local brands. New channels and different working techniques were introduced by technology, resulting in a shift in profession and […]

How is Metaverse going to impact the PR industry?

The name “metaverse” denotes infinity, which is a nebulous and imprecise concept. The massive surge in talk surrounding it, on the other hand, should act as a wake-up call for public relations because, like it or not, the metaverse is coming for our jobs, or at least the way we do them. In the past […]

How can B2B Brands utilize PR to reach out to their target audience?

B2B PR aims to build trust along with brand awareness and brand credibility. It’s less about products and more about results. A PR strategy can bridge that trust-gap between a company and its would-be customers by implementing an effective strategy. Companies have chances to connect with vendors, customers, and industry experts, and strengthen relations with […]


How can Hospitality brands reposition themselves post pandemic, with a relevant PR narrative?

The pandemic has affected a substantial amount of businesses globally and has severely impacted the travel and the hospitality sector. The Indian hotel industry has suffered losses of 620 crore. The hotel chain and standalone hotel segments are expected to lose more than 130-155 crore, while the alternate accommodation category is expected to lose more […]

Understanding the ROI on PR and why brands need to look beyond numbers

Return on investment (ROI) is a performance measure used to evaluate the efficiency or profitability of an investment. To put it another way, it assesses the return on any given investment in relation to the cost of the investment. Many brands and businesses are solely focused on gaining awareness and expanding their reach, not seeing […]

Why impact driven PR strategies are the way to go for the start-up ecosystem? 

The startup ecosystem has been rapidly growing, with new innovations in product and services, driven by a tech-enabled ecosystem. While this is enriching and making the economy richer, while introducing and creating newer categories, competition is also becoming increasingly fierce. Especially start-ups where effective visibility can directly translate into investor attention and potential for funding! […]

Decoding the changing role of brand communications in the era of Digital influencers

With the fast expanse of internet and access to smartphones there has been a burst in social media. It has given the liberty to people who are willing to express themselves through a certain talent and want to showcase it through the social platform. Over a period of time, these people are now become influencers. […]