According to The Internet Encyclopedia of Philosophy: “The field of ethics, also called moral philosophy, involves systematizing, defending, and recommending concepts of right and wrong behavior”. The definition of ethics in simple form is to distinguish right from wrong, fair from unfair and good from bad. Ethics are the principles that a person shapes its […]
The gaming industry in India has been rapidly growing while attracting many youths and career enthusiastic along with it. From being a regular passing time activity known only to few people to developing a whole new industry of its own, gaming has settled its own place in the midst of people’s mind and heart. It […]
Every startup wants to market their goods or services as effectively and efficiently as possible, maximise their return on investment, and improve the chances that their target audience will find them. Even the most established organisations may find it difficult to navigate the fascinating world of modern business. Utilizing a public relations agency can greatly […]
The real estate sector is one of the key sectors for the growth of the country and its economy. But due the Covid 19 pandemic there was an economic slowdown in the sector and affect in its growth. In spite of the post-pandemic gloom and a general sense of unease about investing, India’s real estate […]
The real and expected worlds of public relations are diametrically opposed. It is riddled with misconceptions, the majority of which are designed to muddle judgements about the objective of public relations. People confuse advertising with promotion, press releases, and media attention. Many individuals want to know more about public relations and communication. Many people, however, […]
The most crucial thing for a brand right now is to have a good market reputation. Brands require consistent visibility among stakeholders so as to gather support for holistic growth and development with a positive public image. Because of digital technology and social media, start-ups and small enterprises can get more attention than ever before. […]
The global EdTech market was valued at USD 85 billion in 2021 and is predicted to exceed USD 230 billion by 2028, increasing at a 15% CAGR between 2022 and 2028. Online learning is becoming more popular among students since it is more convenient than traditional classroom instruction. Personalized learning, increased gamification, acceptance of the […]
The pandemic has been felt by everyone as a result of the restrictions and lockdown that prevented brands from engaging in experiential PR, which involves letting customers interact with products by touching or using them. Due to this, there was less in-person interaction and more digital activity. As millennial customers want immersive experiences, companies are […]
High Inflation, unemployment, layoffs, a bear market, recession. These are some of the words that are making the headlines now-a days. During such a situation when the going gets tough, most companies cut out on their marketing and PR budget. But in these situations, the time old proverb stands correct: out of sight, out of […]
“Community relations” refers to the various techniques employed by businesses to establish and maintain strong relationships with the communities in which they operate. In addition to event sponsorship, community relations or outreach initiatives might include social and community awareness goals. They are designed to raise awareness within a community, whether it be a geographical one […]
