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PR tips for Small Business

It is imperative for business’s sustained growth to have a robust, experienced and dynamic Public Relations (PR) outreach. Sustained publicity, good reputation and positive brand identity are the most important thing for the holistic growth and development of the company. An experienced PR team will advise you strategically at every step of the way to […]

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The Three Ts Of Survival For Today’s Brand-Trust, Tenacity And Team Work

Did you know that in the present global market scenario, more than 60 per cent of your brand value lies in intangibles! Yes! A recent study by the business expert pair John Gerzema and Edward Lebar reveals that while only thirty percent of the brand value was determined by the intangible factors in the 1950s, […]

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How can Data Mining help the PR industry?

Data and analytics assist companies to understand the market and make better decisions. They also guide companies to reduce their costs and improve productivity. As per a McKinsey Global Institute survey, the traditional style of working implemented by companies are overshadowed by data-driven companies to 23 times when it comes to attracting customers. It further […]

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How PR can help social impact organizations

One of the many variables that constantly change society is social impact organizations. These organizations differ from the established ones in that they do not see themselves as profit-making machines, but rather as organizations that help the underprivileged. As a result, these social impact companies find themselves constrained and lack the funding they require for […]

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How can Animation Brands utilise communication tools to stay ahead?

Animation brands have seen a considerable increase in the last three years. Animation is booming as a result of technological advancements and improved internet access. Through amusement and ingenuity, animated films and cartoons capture the interest of children of all ages. Animation is not only a terrific way to tell a story and interact with […]

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How PR is evolving to go beyond local geographies and meet the global needs of fast-growing local brands

Local brands have evolved rapidly in the recent decades because of technological advancements and changes in business practises. The emergence of numerous technologies, most notably the Internet, may be monitored and linked to the growth of local brands. New channels and different working techniques were introduced by technology, resulting in a shift in profession and […]

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How is Metaverse going to impact the PR industry?

The name “metaverse” denotes infinity, which is a nebulous and imprecise concept. The massive surge in talk surrounding it, on the other hand, should act as a wake-up call for public relations because, like it or not, the metaverse is coming for our jobs, or at least the way we do them. In the past […]

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How can B2B Brands utilize PR to reach out to their target audience?

B2B PR aims to build trust along with brand awareness and brand credibility. It’s less about products and more about results. A PR strategy can bridge that trust-gap between a company and its would-be customers by implementing an effective strategy. Companies have chances to connect with vendors, customers, and industry experts, and strengthen relations with […]

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How can Hospitality brands reposition themselves post pandemic, with a relevant PR narrative?

The pandemic has affected a substantial amount of businesses globally and has severely impacted the travel and the hospitality sector. The Indian hotel industry has suffered losses of 620 crore. The hotel chain and standalone hotel segments are expected to lose more than 130-155 crore, while the alternate accommodation category is expected to lose more […]

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Understanding the ROI on PR and why brands need to look beyond numbers

Return on investment (ROI) is a performance measure used to evaluate the efficiency or profitability of an investment. To put it another way, it assesses the return on any given investment in relation to the cost of the investment. Many brands and businesses are solely focused on gaining awareness and expanding their reach, not seeing […]