The startup ecosystem has been rapidly growing, with new innovations in product and services, driven by a tech-enabled ecosystem. While this is enriching and making the economy richer, while introducing and creating newer categories, competition is also becoming increasingly fierce. Especially start-ups where effective visibility can directly translate into investor attention and potential for funding! […]
With the fast expanse of internet and access to smartphones there has been a burst in social media. It has given the liberty to people who are willing to express themselves through a certain talent and want to showcase it through the social platform. Over a period of time, these people are now become influencers. […]
The pandemic has impacted nearly everything that we do in our personal and professional lives. But if there’s one thing that it has affected the most, it is undoubtedly the way people interact and communicate. And unsurprisingly, the public relations (PR) and communications industry witnessed significant transformations to that effect. Businesses felt a need to […]
The Indian Premier League or IPL has without a doubt become one of India’s largest cricket festivals, bringing people of all ages, religions, and castes together. When the IPL first began in 2008, the total cost of eight franchises was Rs 3000 crore. In other IPL news, two new clubs were sold for a total […]
With the dynamic and ever-evolving media landscape that is practically offering around-the-clock information feed and engagement opportunities, there has been a drastic shift in the way content is created, packaged, presented and consumed, across the globe. Additionally, while news and entertainment were the two main forms of content consumed traditionally, today have exploded informative, socially […]
What started with the Digital education initiative by the GOI’s National Education Policy, was accelerated with the first wave of the pandemic, during the lockdown in 2020. Today, with the largest population of youth under the age of 25, and as the second-largest user of smartphones in the world, EduTech has been rapidly growing, and […]
Even as the modern media landscape evolves to go beyond the boundaries of the physical world and embraces an almost ubiquitous virtual universe of the 21st century, consumer engagement touchpoints and the way brands engage with their stakeholders are dynamically changing. With the rise of the social media influencers, keywords, SEO, and the digital media ecosystem […]
Over the past few months, online retail has witnessed tremendous growth, thanks to COVID, and the resultant lockdown, that forced people to opt for remote/ virtual shopping and contactless deliveries over crowded traditional retail outlets. As per an Impact report released by Unicommerce, India’s leading eCommerce-focused SaaS platform, titled ‘E-commerce Trends Report 2020’, e-commerce has […]
IPO or Initial Public Offering is the new buzzword that is going on in the Indian business fraternity thanks to Zomato and a few other unicorns who are contemplating doing something similar. Though with the association of startups the term IPO has become a trendy concept in reality it is far from trendy. From making […]
Brands aren’t created overnight, and neither are customer trust and perceptions of the brand. For decades, a company’s persistent toiling, planning, and efforts in operations, marketing and promotion, and, most crucially, customer service have earned it a brand status for its product and service. Building a brand in a Tier 2 or Tier 3 city […]
