AAS Vidyalaya (Anytime Anywhere School) is a first-of-its-kind virtual school aimed at ensuring education reaches students who are willing to learn but are unable to, due to poor quality of education services or lack of infrastructure & support. By connecting students & teachers on one platform, it enables self-learning where students can access structured lectures, notes, continuous evaluation & receive continuous guidance through interaction with teachers.
AAS Vidyalaya is an edu-tech brand which caters into affordable learning, our main mandate was to create a stand-alone brand positioning for AAS Vidyalaya and It’s founder Mr. Vikas Kakwani. Apart from brand positioning, we also had the mandate to profile the spokesperson and position him as an expert in the field of education. We also were tasked with the job of creating thought leadership for the spokesperson, in subjects that would directly and indirectly impact the education segment. These included topics ranging from education in rural India, affordable learning, Ed-tech etc. Riding on the versatility and impact of education across sectors, our main mandate was to push for presence and visibility for the spokesperson in mainline and education media, apart from driving thought leadership in trade media.
Within the short span of 3 months, we were able to achieve:
• Brand Visibility & Positive Recognition: From an unknown brand to a trusted brand name for affordable and easy accessible education for underprivileged children. It is now a known and respected brand among media and industry stakeholders.
• Thought Leadership: Through industry story participation and authored articles for the spokesperson, we drove thought leadership and build credibility for AAS Vidyalaya.
• AAS Vidyalaya’s profiling was covered by CAT A media like The Times of India, CIOL, BW Education, etc.