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CASA 9 (Fashion)

CASA 9 (FASHION)

Casa 9 is an Indian contemporary clothing brand, which highlights elements of modern embroidery tastefully blended with classic rich fabrics using customized colour palette. Its main aim is to revive the exquisite traditional Indian art & craft. The brand was established in 2013, keeping in mind a modern woman who knows what she exactly needs. The brand CASA 9 is epitome of refined tastes, style, glamour & sophistication.

Communications Objectives

  • Brand awareness amongst target audience and stake holders
  • Showcase thought leadership for its spokesperson in the Indian contemporary fashion wear segment

Impact Achieved

Onspon became a media favorite and go-to-brand for any perspective on advertising /events related industry stories. Its profiling was covered by CAT A media like The Economic Times, The Times of India, Yourstory and startup terminal. We were successful to ensure that their spokespersons were well represented in the correct media and showcased as industry pioneers.

Through content driven PR tools like authored articles, opinion pieces and participation in industry trend stories, we created a consistent brand engagement for Onspon among media and influencers. The agency was successfully able to position the brand as a leading event sponsor and planning start-up among peers.

Its fund raising news was covered by close to 49 publications, primarily in CAT A media. This being against an average of 15 monthly media exposures a month.

CASA 9 (Fashion)

Casa 9 is an Indian contemporary clothing brand, which highlights elements of modern embroidery tastefully blended with classic rich fabrics using customized colour palette. Its main aim is to revive the exquisite traditional Indian art & craft. The brand was established in 2013, keeping in mind a modern woman who knows what she exactly needs. The brand CASA 9 is epitome of refined tastes, style, glamour & sophistication.

Communications Objectives

Brand awareness amongst target audience and stake holders Showcase thought leadership for its spokesperson in the Indian contemporary fashion wear segment

Impact Achieved

eam Scenic created a PR campaign with Studio Casa 9, which garnered qualitative media coverage across online and print publications. This helped in increasing the brand’s awareness through visibility among their target audiences. Studio Casa 9 got covered by category A media in the mainstream consumer and lifestyle segments