Public Relations in the UAE has come a long way from traditional media coverage to social media dominance to Artificial Intelligence innovations. As technology improves, public relations approaches, techniques, and practises are bound to change. In the UAE, the public relations industry is gradually becoming more digitised, data-driven, and technology-centered. Social media has revolutionised the […]
Pitches or media pitches are short and direct messages emailed to any journalist, editor or media outlet in order to get them interested in your story. They are a short summary version of your messages written to get any news published in any media publication. They are written for various aspects such as product launches, […]
The crisis is a critical organizational breakdown. It can be defined as a situation where your company’s reputation is at stake and there are negative consequences to it, if not handled properly. Managing a school is already a difficult task, and to top that, crisis circumstances make it even more challenging for them to maintain […]
Public Relations is not just about generating favorable publicity for a business. It is about building and maintaining relationships with stakeholders to achieve mutual benefits. In India, Public Relations has come a long way from mere press releases and product launches. It has evolved into a strategic function, essential for businesses to succeed. The country’s […]
Internal communication is an entire process within an organization which includes how information is shared up and down communication channels, as well as laterally, in order to achieve the organization’s goals. Internal communication is the way information is passed and details are passed within a company to different departments and team members. It happens in […]
Public relations (PR) are a crucial tool for building a favorable image of a brand or individual among audiences and the media. In today’s age, it is imperative to have a well-planned PR strategy to establish a brand’s reputation, trustworthiness, visibility, personalization, and distinctiveness. A PR plan should be a comprehensive compilation of tactics used […]
A PR campaign is basically a plan made in order to increase brand awareness and increase the visibility of a brand. Every brand should have a basic knowledge of what a PR campaign is and how it can benefit the organization. Using effective PR planned brand campaigns can help in communicating your objective, perception and […]
Isn’t it very common to hear about how PR helps in maintaining a brand’s reputation, its credibility and visibility? This is all external help gained through PR strategies. Now, how does pr help a brand internally? A very rare subject to speak on, isn’t it? When it comes to hiring a public relations agency, it’s […]
Public relations (PR) are now a critical component of any organization’s marketing plan in the modern world. The practise of establishing and preserving connections between a company and its various stakeholders, such as clients, staff members, shareholders, and the broader public, is known as public relations. Creating and maintaining a positive image of the company, […]
Online public relations are a subset of traditional public relations that takes place on the internet or through social media. Online public relations usually augment non-digital forms of PR that a company engages in, but more and more businesses are focusing on online PR, creating departments for it, and hiring professionals with expertise in social […]
