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How Jewellery Brands Can Make the Most of Public Relations?

Jewellery has a significant place in Indian culture as a store of value, a symbol of wealth and status, and a necessary element in a number of rites. Due to weddings and other special events, consumer demand for gold jewellery remains steady despite its high price. Weddings account for around 50% of the nation’s annual […]

How can Hospitality brands utilize Public Relations to create brand awareness?

People now celebrate even the simplest of events. You’ve probably noticed that people are celebrating more than they used to before the pandemic. Tourism is seeing extraordinary growth following the pandemic, as people desire to travel, discover, and cherish every minute of their lives. People require nice venues, food, and ambiance to celebrate their joy. […]

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How to utilize PR to master the art of storytelling?

The art of storytelling requires imagination, creativity, expertise, and practise. A good story is one that is accessible to all audiences. It encourages a sense of community among others who have comparable interests. The process of “solidifying abstract concepts and simplifying complex communications” is another way to describe it. It focuses on giving a brand […]

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The impact of digital marketing on consumers and why businesses should build digital marketing strategies

In today’s world, is there anyone who is not using the internet? Is anyone not using social media sites? The answer is obvious. About 5.07 billion people are using the internet today, which is equivalent to 63.45 percent of the world’s population. The more people spend their time online, the more they are influenced by […]

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How Fintech can leverage PR to scale up their brand

The word Fintech is the combination of the term “financial technology”. The phrase “fintech” refers to new digital technology that aims to enhance and automate the provision of and use of financial services. India being one of the fastest-growing economies has seen tremendous rise in the fintech industry in the past decade. Concepts such as […]

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Solving Ethical Dilemmas in Public Relations

According to The Internet Encyclopedia of Philosophy: “The field of ethics, also called moral philosophy, involves systematizing, defending, and recommending concepts of right and wrong behavior”. The definition of ethics in simple form is to distinguish right from wrong, fair from unfair and good from bad. Ethics are the principles that a person shapes its […]

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How can brands utilise PR to attract the best of talents for the gaming industry in India?

The gaming industry in India has been rapidly growing while attracting many youths and career enthusiastic along with it. From being a regular passing time activity known only to few people to developing a whole new industry of its own, gaming has settled its own place in the midst of people’s mind and heart. It […]

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How Startups can utilize PR to reach out to the maximum Target Audience?

Every startup wants to market their goods or services as effectively and efficiently as possible, maximise their return on investment, and improve the chances that their target audience will find them. Even the most established organisations may find it difficult to navigate the fascinating world of modern business. Utilizing a public relations agency can greatly […]

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How Public Relations can strategically benefit the Real Estate sector?

The real estate sector is one of the key sectors for the growth of the country and its economy. But due the Covid 19 pandemic there was an economic slowdown in the sector and affect in its growth. In spite of the post-pandemic gloom and a general sense of unease about investing, India’s real estate […]

5 Myths about Public Relations which are misleading

The real and expected worlds of public relations are diametrically opposed. It is riddled with misconceptions, the majority of which are designed to muddle judgements about the objective of public relations. People confuse advertising with promotion, press releases, and media attention. Many individuals want to know more about public relations and communication. Many people, however, […]