Logistics and infrastructure are crucial for economic growth. In the past decade, the logistics sector has undergone significant transformation, particularly with the emergence of e-commerce, resulting in consumer-facing innovations and developments. In the face of intense competition and the opening of global markets, building and positioning a logistics brand becomes essential.

Technological advancements, such as last-mile delivery, reverse logistics, food supply chain, cold supply chain, and warehousing, have revolutionized the logistics sector. Previously an unorganized industry controlled by local players, logistics has now become organized. The industry received “infrastructure” status in 2017, enabling it to grow exponentially. The establishment of dedicated logistics parks and government support further fueled the sector’s growth.

The Union Budget 2020 emphasized various innovations crucial for the logistics industry’s development. The rise of e-commerce, e-grocery stores, and e-pharmacies has redefined retail, food, and pharma supply chains, respectively. To make sense of these rapid changes and gain a first-mover’s advantage, some logistics companies are turning to public relations (PR), while others are hesitant. Here are six reasons why logistic companies should invest in PR:

1. Create a narrative for category building:

Although logistics is a traditional business, it is currently undergoing significant changes. Innovations like third-party logistics, reverse logistics, last-mile delivery, food supply chain, cold supply chain, and warehousing have emerged. Category building is necessary to spread the word about these innovations to end-users and other stakeholders.

2. Visibility among stakeholders:

As the demand for logistics and specialized supply chain marketing increases, the number of companies in this sector also rises. To stay ahead and ensure top-of-mind recall among stakeholders, companies must rely on PR to build a strong narrative that enhances visibility and raises awareness about their products and services.

3. Highlight specialization:

Logistics encompasses various services, making it challenging for companies to differentiate themselves from competitors and effectively communicate their offerings to consumers. This is where PR becomes instrumental. By spreading awareness and creating a leadership position, brands can emphasize their specialized services, such as customized warehousing for pharmaceuticals.

4. Build trust and credibility:

PR helps logistics companies establish trust and credibility among stakeholders. By effectively communicating their values, expertise, and commitment to quality, companies can gain the confidence of customers, suppliers, and partners.

5. Crisis management:

In a volatile and dynamic industry like logistics, unexpected problems can arise. PR plays a crucial role in handling crises and managing reputation. By having a well-prepared crisis management plan and effective communication strategies, logistics companies can minimize the impact of negative events on their brand and quickly bounce back.

7. Recruitment and talent retention:

A strong PR strategy can enhance a company’s image, making it an attractive employer for top talent. By effectively communicating the company’s values, culture, and growth opportunities, logistics companies can attract and retain skilled professionals, ensuring their long-term success.

In conclusion, investing in PR is critical for logistics companies to navigate the evolving landscape successfully. By creating a narrative for category building, increasing visibility, highlighting specialization, building trust, managing crises, and attracting talent, companies can position themselves for future growth and success in this rapidly transforming industry.

Why Scenic Communication?

DIGITAL PR & MARKETING SOLUTIONS FOR INDIAN STARTUPS AND BUSINESSES

We have created a distinctive advantage by giving holistic and Integrated Marketing Communications solutions to our client’s needs. Best PR Agency in Mumbai – Scenic Communication, therefore takes pride in not only providing effective public relations solutions to a brand but also with its girth, width and penetration, provide integrated communications solutions to the brand objectives of a client. With our strategic alignments and specialists on board we have geared innovation and value creation into all aspects of Brand & Reputation building. Having had domain expertise in multi-dimensional categories like – Corporate & Finance, Education, Real Estate, Infrastructure, Automobiles, IT & ITES, Government Development Boards, Tourism & Hospitality, Retail, FMCG, Fashion and the Entertainment industry; we provide innovative communications programs that focus on tangible business results.

Visit Scenic Website : https://sceniccomm.in/

The post The Indispensable Role of Public Relations in the Logistics Sector first appeared on Scenic Communication.

How Indian Gamin Industry Can Use PR for Talent Acquisition

The gaming industry in India has been rapidly growing while attracting many youths and career enthusiasts it. From being a regular passing time activity known only to a few people to developing a whole new industry of its own, gaming has settled its place amid people’s minds and hearts. It has developed from being a hobby to something from which people can earn, build a career, and explore the creativity of their minds. The boost that the gaming industry gained during the pandemic whether it’s been through playing Ludo Among Us to Fortnite is very impressive.

The online gaming sector of India reached $1.03 billion in 2020, a growth of 17.3 percent from $543 million in 2016. India being only second to China with 420 million casual gamers has been described by KPMG as among the world’s fastest-growing gaming market in June 2021. With the progress of one industry, there comes the question of how to keep the continuation of progress going. The growth of any industry requires the push of many talents that have been backed up by the industry. Gaming can be treated as one way of storytelling and a different way of entertaining gamers.

A good gaming company needs good PR execution to deliver its stories to the people. PR is not only maintaining a company image but also attracting the right audiences in the following sector with its creativity and ideas. It can transform the industrial language delivered by the industry into a simple speech relatable to the respective audiences. Games are generally made to please and entertain the masses. Not everyone knows what games should be of their taste and not everyone knows what skills they can acquire from it. This is where PR comes into play. PR promotes the industry in such a way that the masses are well aware of what they are playing and also piques their interest without disclosing the entire game’s quality and features. A PR professional is like a mediator between the gaming industry and people. PR gets a company closer to its audiences and vice versa along with making them understand each other’s perspective and messages.

Below are some points that show how PR can help the gaming industry

Brand Category

PR helps the gaming industry in building a category of its own and gaining a name in the sector. It helps in spreading the stories of the brand and marking a territory of its own in the market. The execution of the story through proper creation can attract young talents to understand and participate in the sector. Building brand credibility through locals (especially gamers) on various sites can strengthen the image of the industry in the market. PR as a core role can create a positive brand image along with making the brand approachable for youths who are trying to make a career in the gaming industry.

Educating the Audiences by Brand Awareness

Gaming is a very well-known and invested sector in the market. However, not all the locals are aware of the opportunity it can provide and the growth spectrum there is in this field. If a company has a good brand image it also helps in recruiting talented young minds who are dedicated to giving their best in the industry. PR educates and aware the audiences about the brand through blogs, articles, creative campaigns, podcasts and so on. Audiences prefer everything online nowadays whether it’s about games or information and pr taking this point into consideration helps in spreading its network so far in the online platform that even the audience’s curiosity piques for the games. Also, PR can make people aware of the career options the gaming field can provide such as gaming designing, game management roles, marketing, quality assurance roles and many others.

More Exposure

A PR professional conveys the message of the gaming brand by immersing themselves in the world of games and seeing it from the eyes of the gamer. Exposing the brand through online platforms, and social media platforms, designing creative campaigns, and maybe giving audiences a trial period of the game can help in creating hype and buzz in the market and among gamers. Also, PR using community management by connecting the gaming audiences through blogs, fan sites, and a specific community’s websites along with making YouTube videos can expose the gaming industry in the locals. Whether creating an attractive brand image or having young minds join the industry PR can surely implement it through the right tactics.

Gaming is one of the most creative and innovative industries that is day by day growing in India. With the portion of storytelling, ideas and inventive campaigns, this industry can surely have its very own presence in the world. Public Relations is a way to gather visionary and future-sighted talents for the gaming sector.

Why Scenic Communication?

We have created a distinctive advantage by providing holistic and Integrated Marketing Communications solutions to our client’s needs. As Scenic Communication is one of the Best PR Agency in Mumbai, India therefore takes pride in not only providing effective public relations solutions to a brand but also with its girth, width, and penetration, providing integrated communications solutions to the brand objectives of a client. With our strategic alignments and specialists on board, we have geared innovation and value creation into all aspects of Brand & Reputation building, Public Relations & Marketing Agency

Having had domain expertise in multi-dimensional categories like – Corporate & Finance, Education, Real Estate, Infrastructure, Automobiles, IT & ITES, Government Development Boards, Tourism & Hospitality, Retail, FMCG, Fashion, and the Entertainment industry; we provide innovative communications programs that focus on tangible business results. Best Public Relations Agency in Mumbai, Top PR Firm in Mumbai. Having had versatile experiences across domains and team experiences that span over three decades in the industry, we understand the Indian consumer psyche. And having worked intrinsically with International giants gives us the expertise to understand the needs of the off-shore markets.

Scenic Communication has been featured in: 

• The Times Of India – https://timesofindia.indiatimes.com/blogs/voices/why-pr-and-brand-building-needs-to-become-an-integral-part-of-annual-marketing-investments/
• Financial Express – https://www.financialexpress.com/business/brandwagon-decoding-the-earned-versus-paid-media-dilemma-2508791/
• Adgully – https://www.adgully.com/tag/scenic-communication
• Business World – https://businessworld.in/article/scenic-communication-successfully-on-boards-new-clients-despite-market-adversity-335731
• And more

For more information, visit the Scenic Communication website.

The post How Indian Gamin Industry Can Use PR for Talent Acquisition first appeared on Scenic Communication.

It is imperative for business’s sustained growth to have a robust, experienced and dynamic Public Relations (PR) outreach. Sustained publicity, good reputation and positive brand identity are the most important thing for the holistic growth and development of the company. An experienced PR team will advise you strategically at every step of the way to maintain a positive public image. Today, we will clear the big misconception of small business owners and budding entrepreneur that public relations is only for big companies as they have more marketing budget and can afford it.

Here is a list of the top 5 reasons why you should harness the power of public relations to make your business grow faster and easier.

1. Choosing a right PR team

“Not one size fits all”

There are many PR firms operating in different domains. It is very important for brands to select a right PR team that has applied experience in your industry and is able to build great working relations with you. By researching the firm’s profile online, and reviewing various relevant case studies you can easily figure out their strategic approach, execution and media relations, also is important to comprehend the brands the advisory has worked for and in what capacity.

2. Brand Recognition at a minimal cost

Cost or budget is a primary concern for small business owners and start-ups. They want their brand or product to have maximum outreach in the TG but within the available resources. Strategic PR helps in creating brand awareness and recognition within a stipulated budget. You don’t always need a big budget to hire an effective and experienced PR agency.

3. Crafting a good story

The easiest and fastest way to capture the attention of the media and the public is to create a relevant and newsworthy story about your brand. It should include interesting specifics about the business. Let’s say your business has worked 24*7 to provide essential commodities to people across the world during lockdown, create an interesting angle and pitch a good story incorporating relevant key messages, try to get it published on a good platform. On the other hand, if your business has low carbon emissions and operates more environmentally friendly then this story peg is something special to be pitched for world environment day.

4. Promoting your business by staying in the NEWS

“As long as you are in the news you are on people’s mind.”

Positive media coverage plays a huge role in maintain the brand image. It helps in gaining customer trust and loyalty. According to a survey conducted by Nielsen Global Trust, it is said that, “About 83% of people suggest a business they trust to others.” Your news must stand out in today’s information-supersaturated world for your brand to receive a meaningful media coverage. PR professionals plan, supervise and recommend you the best medium to promote your business.

5. Building Crisis Backup Plan

It is rightly said that, “No crisis comes by saying.” Every task requires a Plan B option, as not only small-scale but also medium-scale business owners must be prepared with a backup plan for any kind of crisis that may be looming around the corner. An experienced PR team being an operational expert can strategies ways to deal with the crisis situation on a real-time basis and also foresee potential crisis situations, draft the backup plans to save the business from any upcoming crisis.

Conclusion: Tactical Public Relations outreach plays a pivotal role in creating, improving, strengthening, and sustaining your positive brand’s image within the TG.

Why Scenic Communication?

DIGITAL PR & MARKETING SOLUTIONS FOR INDIAN STARTUPS AND BUSINESSES

We have created a distinctive advantage by giving holistic and Integrated Marketing Communications solutions to our client’s needs. Best PR Agency in Mumbai – Scenic Communication, therefore takes pride in not only providing effective public relations solutions to a brand but also with its girth, width and penetration, provide integrated communications solutions to the brand objectives of a client. With our strategic alignments and specialists on board we have geared innovation and value creation into all aspects of Brand & Reputation building. Having had domain expertise in multi-dimensional categories like – Corporate & Finance, Education, Real Estate, Infrastructure, Automobiles, IT & ITES, Government Development Boards, Tourism & Hospitality, Retail, FMCG, Fashion and the Entertainment industry; we provide innovative communications programs that focus on tangible business results.

Visit Scenic Website : https://sceniccomm.in/

The post Public Relations tips for Small Business first appeared on Scenic Communication.

How Hospitality Brands Can Reposition Post-Pandemic with PR

The pandemic has affected a substantial amount of businesses globally and has severely impacted the travel and hospitality sector. The Indian hotel industry has suffered losses of 620 crore. The hotel chain and standalone hotel segments are expected to lose more than 130-155 crore, while the alternate accommodation category is expected to lose more than 420-470 crore. This has changed the way hospitality brands used to engage and position themselves in the market.

During the pandemic as the restrictions were imposed, the restaurants and F&B services of the hospitality brands managed to survive through home delivery of food, which was possible through service partners like Zomato, Swiggy, Uber Eats, etc. The experience of fine dining, the ambiance, ordering through a menu card, and the special hospitality services that customers used to gain were completely lost.

Now as the pandemic restrictions have been lifted, they will expect more from these hospitality brands, as people no longer circumspect about the food they eat but it is about the services that they experience. This raises the need for brands to invest in a strong marketing and consumer engagement plan which will help them to stand out from their competitors.

With the help of an effective PR strategy, these hospitality brands can once again gain visibility among their stakeholders and consumers, by employing announcement campaigns or a simple consumer engagement campaign. This can help in announcing their return to business with newer offerings and COVID-appropriate services, etc. thereby engaging with and reassuring their customers.

Here are some of the benefits that hospitality brands can obtain with a strong PR campaign to win back visibility and business opportunities:

• Brand Positing of Hospitality Brands

With a strong marketing and consumer engagement plan, the hospitality brand will be able to create a top-of-mind recall among the customers. With the change in market scenario, most businesses have to innovate and create COVID-appropriate solutions and services, while also focusing on their existing products. A well-planned PR campaign can help hospitality brands to be relevant and effective in the new market.

• Long-Term Customer Loyalty

An effective PR campaign can help in building the lost touch and renew customer relationships that were present before the pandemic. Through effective media engagement, brands can build transparency, trust, and credibility for the brand and in turn create visibility and rebuild a set of loyal customers.

• Helps Build a Narrative for the Business

A PR specialist can help in forming a strong narrative for the company, be it talking about a sanitized and safe environment, special menus, and newer innovations in services and focused customer service. This helps in building an appropriate solution based on the scenario. With a better understanding of the problem, a PR specialist can accurately offer solutions by using the right phases to help build the image of the brand.

• Ease of Doing Business

PR campaigns that are developed around spokesperson profiling through interviews, industry story participation, opinion pieces authored content, etc. can help in building thought leadership and help in targeting the relevant customers. This in return gives the brand better support in the market among the stakeholders, resulting in ease of doing business.

• More Engaging Campaigns

With the help of a PR specialist, hospitality brands can connect with their target customers with more engaging programs, which in return will increase brand engagement. These programs can be centered through experiences, which is possible by optimizing the product offering, complementary events, gigs/ live music, special celebrity appearances, etc. which is a great way to promote the brand, engage with the target audience, and ultimately boost sales.

With the help of an effective PR campaign, hospitality brands can reposition themselves with a strong PR narrative which can help them garner visibility and build the right image of themselves post-pandemic. Partnering with a good PR agency will help you combat these difficulties and provide solutions that will give you a strong head start to successful growth in the hospitality sector.

Why Scenic Communication?

We have created a distinctive advantage by giving holistic and Integrated Marketing Communications solutions to our client’s needs. As Scenic Communication is one of the Best PR Agency in Mumbai, India therefore takes pride in not only providing effective public relations solutions to a brand but also with its girth, width, and penetration, providing integrated communications solutions to the brand objectives of a client. With our strategic alignments and specialists on board, we have geared innovation and value creation into all aspects of Brand & Reputation building, Public Relations & Marketing Agency

Having had domain expertise in multi-dimensional categories like – Corporate & Finance, Education, Real Estate, Infrastructure, Automobiles, IT & ITES, Government Development Boards, Tourism & Hospitality, Retail, FMCG, Fashion, and the Entertainment industry; we provide innovative communications programs that focus on tangible business results. Best Public Relations Agency in Mumbai, Top PR Firm in Mumbai. Having had versatile experiences across domains and team experiences that span over three decades in the industry, we understand the Indian consumer psyche. And having worked intrinsically with International giants gives us the expertise to understand the needs of the off-shore markets.

Scenic Communication has been featured in: 

• The Times Of India – https://timesofindia.indiatimes.com/blogs/voices/why-pr-and-brand-building-needs-to-become-an-integral-part-of-annual-marketing-investments/
• Financial Express – https://www.financialexpress.com/business/brandwagon-decoding-the-earned-versus-paid-media-dilemma-2508791/
• Adgully – https://www.adgully.com/tag/scenic-communication
• Business World – https://businessworld.in/article/scenic-communication-successfully-on-boards-new-clients-despite-market-adversity-335731
• And more

For more information, visit the Scenic Communication website.

The post How can Hospitality brands reposition themselves post pandemic, with a relevant PR narrative? first appeared on Scenic Communication.