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Month: August 2022

How can PR foster community relations for a brand?

“Community relations” refers to the various techniques employed by businesses to establish and maintain strong relationships with the communities in which they operate. In addition to event sponsorship, community relations or outreach initiatives might include social and community awareness goals. They are designed to raise awareness within a community, whether it be a geographical one […]

PR tips for Small Business

It is imperative for business’s sustained growth to have a robust, experienced and dynamic Public Relations (PR) outreach. Sustained publicity, good reputation and positive brand identity are the most important thing for the holistic growth and development of the company. An experienced PR team will advise you strategically at every step of the way to […]

The Three Ts Of Survival For Today’s Brand-Trust, Tenacity And Team Work

Did you know that in the present global market scenario, more than 60 per cent of your brand value lies in intangibles! Yes! A recent study by the business expert pair John Gerzema and Edward Lebar reveals that while only thirty percent of the brand value was determined by the intangible factors in the 1950s, […]

How can Data Mining help the PR industry?

Data and analytics assist companies to understand the market and make better decisions. They also guide companies to reduce their costs and improve productivity. As per a McKinsey Global Institute survey, the traditional style of working implemented by companies are overshadowed by data-driven companies to 23 times when it comes to attracting customers. It further […]

How PR can help social impact organizations

One of the many variables that constantly change society is social impact organizations. These organizations differ from the established ones in that they do not see themselves as profit-making machines, but rather as organizations that help the underprivileged. As a result, these social impact companies find themselves constrained and lack the funding they require for […]