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How to utilize PR to master the art of storytelling?

The art of storytelling requires imagination, creativity, expertise, and practise. A good story is one that is accessible to all audiences. It encourages a sense of community among others who have comparable interests. The process of “solidifying abstract concepts and simplifying complex communications” is another way to describe it. It focuses on giving a brand […]

The impact of digital marketing on consumers and why businesses should build digital marketing strategies

In today’s world, is there anyone who is not using the internet? Is anyone not using social media sites? The answer is obvious. About 5.07 billion people are using the internet today, which is equivalent to 63.45 percent of the world’s population. The more people spend their time online, the more they are influenced by […]

How Fintech can leverage PR to scale up their brand

The word Fintech is the combination of the term “financial technology”. The phrase “fintech” refers to new digital technology that aims to enhance and automate the provision of and use of financial services. India being one of the fastest-growing economies has seen tremendous rise in the fintech industry in the past decade. Concepts such as […]

Solving Ethical Dilemmas in Public Relations

According to The Internet Encyclopedia of Philosophy: “The field of ethics, also called moral philosophy, involves systematizing, defending, and recommending concepts of right and wrong behavior”. The definition of ethics in simple form is to distinguish right from wrong, fair from unfair and good from bad. Ethics are the principles that a person shapes its […]

How can brands utilise PR to attract the best of talents for the gaming industry in India?

The gaming industry in India has been rapidly growing while attracting many youths and career enthusiastic along with it. From being a regular passing time activity known only to few people to developing a whole new industry of its own, gaming has settled its own place in the midst of people’s mind and heart. It […]

How Startups can utilize PR to reach out to the maximum Target Audience?

Every startup wants to market their goods or services as effectively and efficiently as possible, maximise their return on investment, and improve the chances that their target audience will find them. Even the most established organisations may find it difficult to navigate the fascinating world of modern business. Utilizing a public relations agency can greatly […]

How Public Relations can strategically benefit the Real Estate sector?

The real estate sector is one of the key sectors for the growth of the country and its economy. But due the Covid 19 pandemic there was an economic slowdown in the sector and affect in its growth. In spite of the post-pandemic gloom and a general sense of unease about investing, India’s real estate […]

5 Myths about Public Relations which are misleading

The real and expected worlds of public relations are diametrically opposed. It is riddled with misconceptions, the majority of which are designed to muddle judgements about the objective of public relations. People confuse advertising with promotion, press releases, and media attention. Many individuals want to know more about public relations and communication. Many people, however, […]

How can PR generate strong conversation around brands?

The most crucial thing for a brand right now is to have a good market reputation. Brands require consistent visibility among stakeholders so as to gather support for holistic growth and development with a positive public image. Because of digital technology and social media, start-ups and small enterprises can get more attention than ever before. […]

How edutech brands can utilise effective communication to sustain growth

The global EdTech market was valued at USD 85 billion in 2021 and is predicted to exceed USD 230 billion by 2028, increasing at a 15% CAGR between 2022 and 2028. Online learning is becoming more popular among students since it is more convenient than traditional classroom instruction. Personalized learning, increased gamification, acceptance of the […]