Welcome to our company

Our Blog

Reputation wars

Public relations (PR) are now a critical component of any organization’s marketing plan in the modern world. The practise of establishing and preserving connections between a company and its various stakeholders, such as clients, staff members, shareholders, and the broader public, is known as public relations. Creating and maintaining a positive image of the company, […]

The Online Public Relations Concept

Online public relations are a subset of traditional public relations that takes place on the internet or through social media. Online public relations usually augment non-digital forms of PR that a company engages in, but more and more businesses are focusing on online PR, creating departments for it, and hiring professionals with expertise in social […]

Public Relations: The Business of Influence

Public Relations, also known as PR, is an important aspect of any business. It is the art of establishing a connection between a company and its target audience, which includes customers, shareholders, and the general public. The primary goal of public relations is to build and maintain a positive image of the brand, improve its […]

Maximizing the Benefits of PR for the Logistics Industry: Why Logistics Companies Should Invest in Public Relations?

Logistics and infrastructure are critical to an economy’s growth. Logistics has seen an enormous transition in the last decade, particularly with the arrival of e-commerce, and has earned its fair share of consumer-facing innovations and advancements. The Indian logistics industry is expected to grow at a CAGR of 10.5% from 2020 to 2025. With increasing […]

Essential Foundations of the Public Relations

Organizations aspire to better serve their consumers as the year progresses, thanks to the expansion of virtual workspaces and the rising significance of digital business processes. Marketing communication is always at the heart of all business operations, no matter what a company specializes in. Today, it is nearly difficult to remain ahead of the curve […]

How the PR agency model is evolving and what the future for the business will look like?

Brands image are changing in a fraction of seconds nowadays, Public Relations plays an immense role for Brand image creation, protection and rebuilding. Public Relations functions as a mediator between brands and the consumers. A vital role in order to maintain a favorable public image for the business, brand building and increasing the credibility for […]

A Framework for Big Data in Public Relations: How can PR pros use the data to reach these objectives?

Big data is one of the most important themes in modern analytics technology. Every day, a large amount of information is created, and this information is valuable to most firms because it delivers insights that were not accessible a few decades ago. Most firms, regardless of industry, aim to exploit this data to gain an […]

Why do brands need to leverage social media integrated PR for maximum outreach during the festive season?

It is that time of year when the festivities begin. And this year will be remembered as a one-of-a-kind holiday season due to the pandemic’s long-term impact. Consumers are predicted to be cautious in their category selections due to economic uncertainties. Value-seeking behaviour is on the rise, with a preference for trustworthy brands. Brands must […]

The irreversible revolution in the Public Relations profession and strategies

In the past, the public relations industry relied on general knowledge, a basic understanding of the news media, and a talent for writing and communication. As technology advanced, so did the sector and the concept of public relations as a whole. Now, your credibility depends on the engagement and reach of your brand on social […]

Top upcoming trends in Marketing that brands need to leverage in 2023

The marketing sector is developing at breakneck pace. The scope of what we mean when we say “marketing” is expanding and changing all the time. 2023 will without a doubt be a year in which we focus more intently. For marketing professional of all skill levels, adapting to these changes is not always simple and […]