Organizations aspire to better serve their consumers as the year progresses, thanks to the expansion of virtual workspaces and the rising significance of digital business processes. Marketing communication is always at the heart of all business operations, no matter what a company specializes in. Today, it is nearly difficult to remain ahead of the curve […]
Brands image are changing in a fraction of seconds nowadays, Public Relations plays an immense role for Brand image creation, protection and rebuilding. Public Relations functions as a mediator between brands and the consumers. A vital role in order to maintain a favorable public image for the business, brand building and increasing the credibility for […]
A Framework for Big Data in Public Relations: How can PR pros use the data to reach these objectives?
Big data is one of the most important themes in modern analytics technology. Every day, a large amount of information is created, and this information is valuable to most firms because it delivers insights that were not accessible a few decades ago. Most firms, regardless of industry, aim to exploit this data to gain an […]
Why do brands need to leverage social media integrated PR for maximum outreach during the festive season?
It is that time of year when the festivities begin. And this year will be remembered as a one-of-a-kind holiday season due to the pandemic’s long-term impact. Consumers are predicted to be cautious in their category selections due to economic uncertainties. Value-seeking behaviour is on the rise, with a preference for trustworthy brands. Brands must […]