Public Relations, also known as PR, is an important aspect of any business. It is the art of establishing a connection between a company and its target audience, which includes customers, shareholders, and the general public. The primary goal of public relations is to build and maintain a positive image of the brand, improve its […]
Maximizing the Benefits of PR for the Logistics Industry: Why Logistics Companies Should Invest in Public Relations?
Logistics and infrastructure are critical to an economy’s growth. Logistics has seen an enormous transition in the last decade, particularly with the arrival of e-commerce, and has earned its fair share of consumer-facing innovations and advancements. The Indian logistics industry is expected to grow at a CAGR of 10.5% from 2020 to 2025. With increasing […]