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Month: January 2024

Ephemeral content and FOMO marketing: Engaging audiences in a fast-paced digital world

Staying ahead in the ever-evolving landscape of digital marketing, requires constant adaptation to emerging trends. Catching and holding the attention of your audience can be a challenge. A trend that has gained significant traction in recent years is the use of ephemeral content and fear of missing out (FOMO) marketing strategies. In a world where […]

Why empathy is a crucial skill for marketers and PR pros?

The events in 2023 showed how crucial it is for businesses, big or small, to understand and care about their customers’ feelings. Adapting to changes is key to keeping customers happy, and part of that is caring about their emotions. We’ve talked about how caring about feelings helps in marketing, which is especially important now […]