Agrahyah Technologies (Tech)
Agrahyah Technologies – Tech
Agrahyah Technologies is a Mumbai based innovative software company with an in-house audio and text content creation capabilities.
They are building a suite of products and content ground up in Indian vernacular languages and English to be culturally and contextually relevant.
Agrahyah Technologies shares its collective knowledge, resources, and frameworks of solving for India with large enterprise clients to help them unlock economic values. Their services suite include Voice, Content and Consulting services.
Communications Objectives
- As a new age software and content start-up, Agrahyah was positioned as the pioneers for creating Voice and Audio based products for brands in India. With a strong focus on making technology accessible in the Non-English languages
- As a voice and audio driven content provider, the main communication objective was to create a visibility for Agrahyah and highlight its voice and audio offerings for brands seeking to connect with consumers on this nascent platform. Focus segments included healthcare, BFSI, Hospitality etc.
- As a voice and audio driven content provider, the main communication objective was to create a visibility for Agrahyah and highlight its voice and audio offerings for brands seeking to connect with consumers on this nascent platform. Focus segments included healthcare, BFSI, Hospitality etc.
Impact Achieved
Scenic created strategic media outreach to highlight Agrahyah’s focus on making digital and voice/audio more inclusive with Non-English language content, which was the important mandate. Secondly, we helped to build its huge portfolio of work in voice for brands, Agrahyah became India’s first ‘Voice’
agency, working closely with the likes of Amazon Alexa and Google, helping brands leverage this new medium. Scenic communication positioned Agrahyah as a leadership in Voice/audio segment.
Communications Objectives
As a new age software and content start-up, Agrahyah was positioned as the pioneers for creating Voice and Audio based products for brands in India. With a strong focus on making technology accessible in the Non-English languages
As a voice and audio driven content provider, the main communication objective was to create a visibility for Agrahyah and highlight its voice and audio offerings for brands seeking to connect with consumers on this nascent platform. Focus segments included healthcare, BFSI, Hospitality etc.
As a voice and audio driven content provider, the main communication objective was to create a visibility for Agrahyah and highlight its voice and audio offerings for brands seeking to connect with consumers on this nascent platform. Focus segments included healthcare, BFSI, Hospitality etc.
Impact Achieved
Upon receiving the mandate, Scenic Communication embarked upon a multi-dimensional approach. Team Scenic took a content driven approach though various PR tools like press release, trend stories, opinions articles and leadership approach though contributory articles and award participations. This enabled qualitative media exposures for both the brand and the spokesperson across mainline, financial and trade media.
The strategy has increasingly position RGL as a thought leader in the industry. RGL has now become a relevant voice of the industry in the media when it goes through dynamic changes and is impacted by various policy changes.