Nirvana Excursions – Travel & Hospitality
Nirvana Excursions is a travel agency which specializes in providing holiday packages throughout the globe. They focus on providing customized end to end hassle free packages to their customers which includes solo travellers, backpackers, couples on their honeymoon, families and even large groups.
Communications Objectives
• Create brand awareness and enable targeting the right stake holder.
• Build visibility for Nirvana’s specially curated kids-friendly itineraries and plans for mommy travellers
Impact Achieved
Team Scenic created a differential positioning for Nirvana. The campaigns were supported by content around industry trends and opinion pieces that were shared with both travel and start-up media. Team Scenic assisted the brand to curate media trips for select trade, consumer travel and lifestyle media to create a memorable experience and get a first-hand idea on the meticulous planning and services provided by Nirvana Excursions.