School Diary Overview

School Diary is an EdTech company based in Pune. It makes parent-school communication easy, engaging, and effective. As a mobile-first platform, it enables parents to receive timely updates, track their child’s progress, and monitor their child’s safety while in transit, all through their smartphones.

Innovative K-12 Education Technology

Powering schools worldwide, School Diary® provides an innovative K-12 education technology platform. This platform enables better school management, student growth, and family engagement.

Communication Objectives for School Diary

As a communication and PR partner, our primary mandate was to inform and educate stakeholders about the brand offerings and drive brand credibility. Attracting investor attention was crucial for the company’s growth. Thus, positioning them as a successful start-up with great growth potential was a key focus from the beginning.

Another focus of our strategy was to drive thought leadership for the co-founders. We aimed to establish their deep domain expertise and increase visibility for them. Views on education policy and its impact were covered by the media. Riding on the versatility and impact of SaaS-based EdTech, our main goal was to enhance the spokesperson’s presence in mainline and financial media, and to drive thought leadership in trade media.

Impact Achieved by – Scenic Communications

Through content-driven PR tools like authored articles, opinion pieces, and participation in industry trend stories, we created a strong brand positioning for School Diary. We promoted them as a transparent and streamlined communication platform for parents and teachers. Within three months, we introduced the brand and created thought leadership, featuring them in category A publications like Times of India, Hindustan Times, and India Today.

The consistent brand engagement for School Diary among media and influencers paid off. We secured regular media opportunities across trade and mainline publications. On average, School Diary receives 8 to 12 coverages in relevant publications each month.

Key Achievements

1. Brand Awareness: Established strong brand positioning in major publications.
2. Thought Leadership: Increased visibility and credibility of the co-founders.
3. Media Presence: Secured regular coverage in trade and mainline publications.

By focusing on these areas, we successfully enhanced the brand’s presence and credibility, positioning School Diary as a leading player in the EdTech sector.