The Green Acres Academy
- Case Study
- The Green Acres Academy
The Green Acres Academy, founded in 2013 by The Acres Foundation, uses a holistic approach that combines the best of Indian and International education methodologies to nurture well-rounded, free-thinking, capable individuals who are rooted in humanitarian values of caring for their fellow human beings and the larger ecosystem.
With two campuses – one in Chembur, Mumbai, and the second one at Wagholi, Pune, we had the mandate to introduce the brand and engage with the media to create sustained visibility for both, the brand and the individual campuses. In addition to the above, the agency was given the mandate to position Green Acres as a premier education institute, at par with the other competing players, like Poddar International and Jamnabai Narsee School, etc. Apart from overall brand visibility, showcasing the unique education approach and modern methods of interactive learning, etc., were also an important part of the mandate. Leveraging the sustainable and thoughtful school architecture and the expansive campuses, team SC also embarked on a mandate to showcase the environmentally appealing approach of the brand.
Within the short span of 8 months, we were able to achieve brand visibility & positive recognition from an unknown brand to a trusted organisation for futuristic education, Green Acres is now a known and respected brand among media and industry stakeholders.
Some key achievements include, The Pune school currently hosts 250 students from the same society that were a few months back, threatening legal action because of the approach road issues. Green Acres Mumbai campus was listed among the top 10 premium schools in the East Zone by the Hindustan Times Survey, in October 2019.
Thought Leadership through industry story participation and authored articles for the spokesperson, we drove thought leadership and build credibility for Green Acres as a futuristic and visionary academic institution with a strong focus on holistic learning, for generation next.