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Tag: earned media

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Unpaid or Earned Media: Building Credibility and Trust through Public Relations

In the ever-evolving landscape of public relations, one strategy stands out as a powerful tool for brand recognition and reputation building: earned media. Unlike paid advertising, earned media provides a platform for authentic and unbiased coverage that resonates with audiences. In today’s information-driven society, consumers are becoming increasingly sceptical of traditional advertising and seeking out […]

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A Framework for Big Data in Public Relations: How can PR pros use the data to reach these objectives?

Big data is one of the most important themes in modern analytics technology. Every day, a large amount of information is created, and this information is valuable to most firms because it delivers insights that were not accessible a few decades ago. Most firms, regardless of industry, aim to exploit this data to gain an […]