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5 Best Courses for Students Pursuing Career in PR

Strategic Communication Planning Understanding the fundamentals of strategic communication planning is one of the best courses for any students pursuing in public relations. This course dives deep into the detailed practical aspects of creating effective communication strategies, teaching students how to draft compelling messages, and using various channels to reach target audiences and achieve organizational […]

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5 Tips for Responding to Reporters’ Media Relations Query

With countless responses from PR professionals to get their clients’ word out in the world, responding to reporters’ media relations queries effectively is the need of the hour. It doesn’t mean you send random responses only to slip into their inboxes. You might lose the chance to grab some eyeballs and get the desired attention. […]

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Why do brands need to leverage social media integrated PR for maximum outreach during the festive season?

It is that time of year when the festivities begin. And this year will be remembered as a one-of-a-kind holiday season due to the pandemic’s long-term impact. Consumers are predicted to be cautious in their category selections due to economic uncertainties. Value-seeking behaviour is on the rise, with a preference for trustworthy brands. Brands must […]

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How can B2B Brands utilize PR to reach out to their target audience?

B2B brands PR aims to build trust along with brand awareness and brand credibility. It’s less about products and more about results. A PR strategy can bridge that trust gap between a company and its would-be customers by implementing an effective strategy. Companies have chances to connect with vendors, customers, and industry experts, and strengthen […]

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The Role Of PR In Crisis Management

A company’s reputation is heavily influenced by its public image. However, things can go wrong from time to time, and a company’s reputation might suffer as a result. All types of enterprises, small and large, might be affected by a disaster. If not handled effectively, a crisis can destroy a reputation. The brands existing reputation […]