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pursuing career in PR, Top PR Firm in Mumbai, PR Firm in Mumbai, Best PR Firm in Mumbai, PR Agency in Mumbai, Public Relations Agency in Mumbai, PR Company in Mumbai, PR Company in India, Public Relations

5 Best Courses for Students Pursuing Career in PR

In this dynamic world of Public Relations (PR), where every headline is a battleground and every campaign a lengthy piece of strategy, the quest for courses that ignite skills, illuminate knowledge, and propel students to the zenith of the industry’s fast-paced demands becomes not just a necessity, but an odyssey. Finding the right courses which […]

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Boost of Solar Sector: Why there is a need for PR in this sector?

In an era defined by pressing environmental concerns and a global shift towards sustainable energy sources, the solar sector stands as a beacon of hope. With advancements in technology, increasing affordability, and growing awareness of the need for renewable energy, solar power has witnessed a remarkable surge in adoption worldwide. However, amidst this transformative growth, […]

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EPC Sector: Infra Companies – B2B: Global Market: Why there is a need for PR in this sector?

In the vast landscape of infrastructure development, Engineering, Procurement, and Construction (EPC) companies play a pivotal role. These entities are the backbone of large-scale projects, from constructing highways and bridges to erecting power plants and industrial complexes. While their primary focus is on delivering projects efficiently, the need for effective Public Relations (PR) in this […]

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Unconventional PR Campaigns: Breaking the Mold for Memorable Impact

In the dynamic landscape of public relations, where creativity and innovation reign supreme, unconventional PR campaigns have emerged as a game-changer. These campaigns defy the norms, challenge the status quo, and leave an indelible mark on the audience’s mind. In this blog post, we delve into the world of unconventional PR campaigns, exploring how they […]

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The Changing Landscape of Public Relations in the UAE 

Public Relations in the UAE has come a long way from traditional media coverage to social media dominance to Artificial Intelligence innovations. As technology improves, public relations approaches, techniques, and practises are bound to change. In the UAE, the public relations industry is gradually becoming more digitised, data-driven, and technology-centered. Social media has revolutionised the […]

Public Relation Campaign, Top PR Firm in Mumbai, PR Firm in Mumbai, Best PR Firm in Mumbai, PR Agency in Mumbai, Public Relations Agency in Mumbai, PR Company in Mumbai, PR Company in India, Public Relations

What is a Public Relation Campaign Plan

A Public Relation Campaign is basically a plan made in order to increase brand awareness and increase the visibility of a brand. Every brand should have a basic knowledge of what a PR campaign is and how it can benefit the organization. Using effective PR planned brand campaigns can help in communicating your objective, perception […]

Public Relations, Top PR Firm in Mumbai, PR Firm in Mumbai, Best PR Firm in Mumbai, PR Agency in Mumbai, Public Relations Agency in Mumbai, PR Company in Mumbai, PR Company in India, Public Relations

How the Public Relations agency model is evolving and what the future for the business will look like?

Brand’s images are changing in a fraction of a second nowadays, Public Relations plays an immense role in Brand image creation, protection and rebuilding. Public Relations functions as a mediator between brands and the consumers. A vital role in order to maintain a favorable public image for the business, brand building and increasing the credibility […]

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Why do brands need to leverage social media integrated PR for maximum outreach during the festive season?

It is that time of year when the festivities begin. And this year will be remembered as a one-of-a-kind holiday season due to the pandemic’s long-term impact. Consumers are predicted to be cautious in their category selections due to economic uncertainties. Value-seeking behaviour is on the rise, with a preference for trustworthy brands. Brands must […]

Public Relations, Top PR Firm in Mumbai, PR Firm in Mumbai, Best PR Firm in Mumbai, PR Agency in Mumbai, Public Relations Agency in Mumbai, PR Company in Mumbai, PR Company in India, Public Relations

The irreversible revolution in the Public Relations profession and strategies

  In the past, the public relations industry relied on general knowledge, a basic understanding of the news media, and a talent for writing and communication. As technology advanced, so did the sector and the concept of public relations as a whole. Now, your credibility depends on the engagement and reach of your brand on […]

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Top upcoming trends in Marketing that brands need to leverage in 2023

The marketing sector is developing at a breakneck pace. The scope of what we mean when we say “marketing” is expanding and changing all the time. 2023 will without a doubt be a year in which we focus more intently. For marketing professionals of all skill levels, adapting to these changes is not always simple […]