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Month: September 2022

How can PR generate strong conversation around brands?

The most crucial thing for a brand right now is to have a good market reputation. Brands require consistent visibility among stakeholders so as to gather support for holistic growth and development with a positive public image. Because of digital technology and social media, start-ups and small enterprises can get more attention than ever before. […]

How edutech brands can utilise effective communication to sustain growth

The global EdTech market was valued at USD 85 billion in 2021 and is predicted to exceed USD 230 billion by 2028, increasing at a 15% CAGR between 2022 and 2028. Online learning is becoming more popular among students since it is more convenient than traditional classroom instruction. Personalized learning, increased gamification, acceptance of the […]

Understanding ‘Experiential PR’ and its rising significance in the service industry

The pandemic has been felt by everyone as a result of the restrictions and lockdown that prevented brands from engaging in experiential PR, which involves letting customers interact with products by touching or using them. Due to this, there was less in-person interaction and more digital activity. As millennial customers want immersive experiences, companies are […]

Importance of PR during a recession?

High Inflation, unemployment, layoffs, a bear market, recession. These are some of the words that are making the headlines now-a days. During such a situation when the going gets tough, most companies cut out on their marketing and PR budget. But in these situations, the time old proverb stands correct: out of sight, out of […]