The global EdTech market was valued at USD 85 billion in 2021 and is predicted to exceed USD 230 billion by 2028, increasing at a 15% CAGR between 2022 and 2028. Online learning is becoming more popular among students since it is more convenient than traditional classroom instruction. Personalized learning, increased gamification, acceptance of the hybrid model, improvements in connection infrastructure and smartphone penetration, and increased investments by private equity and venture capital are among the edutech trends. These elements are intended to help the edutech brand grow. Furthermore, the COVID-19 pandemic has driven all educational institutions to adopt an online learning paradigm, assisting the expansion of edutech firms. PR allows edutech brands to increase their brand visibility, allowing the target audience to learn more about the institute without having to visit in person. This aids in the creation and maintenance of a favourable image.
Effective communication in public relations focuses on developing a strong and long-term relationship between individuals, organisations, brands and the public, media, and target audience. The goal of public relations is to develop and maintain a favourable image in the minds of the audience. Because the company becomes more prominent through PR, it also benefits in fund raising and investments by private equity and venture capital. The most significant aspect is that it aids in the dissemination of information on the admission cycle, placement season, festivals or events, crisis circumstances, or any other activity.
Let us look at how edutech brands can utilise effective communication to sustain growth:
PR is one of the most essential means of communication for the EduTech sector’s development. Even though new technologies continue to upend the market, an increasing number of brands are turning to creative storytelling concepts to emphasise the importance and potential of EduTech. Effective communication is done by assisting in the creation and dissemination of positive brand communications that reflect their core beliefs, corporate growth, goals, and value propositions.
Effective communication increases reach and visibility
This is crucial for businesses in the developing edutech sector if they want to increase their exposure and reach. Create a trustworthy brand image and meaningful storylines to influence the consumers decisions. Given its capacity to influence and shape the minds of children, this is crucial for a sector like edutech. Through engaging and fact-based narratives that may inspire trust and dependability among parents and teachers, PR helps to increase trust, visibility, and memory.
It is regarded as a trustworthy recommendation when a known publication covers the brand’s product or service. It improves the image of the company and establishes credibility. Effective communication helps a brand have better brand awareness and credibility by being relevant in the market. With the help of effective communication and PR tools such as press releases, guest blogs and interviews with media helps edutech brands to gain customers’ trust as people trust more on the media than traditional advertising.
Builds Brand Awareness by educating the audience
PR tools enable long-term, informative tactics toward edutech, offering content-driven solutions that assist brands in creating awareness about the brand and services, as well as defining key industry trends, all of which can go a long way in creating constructive brand valuation in the eyes of the audience. Public relations professionals have the skills to successfully utilise effective communication that can develop a brand’s reputation and image. Public relations will aid in boosting brand loyalty, consumer reach, and awareness. To conclude, one of the most crucial communication instruments for the EduTech industry’s development is PR. Even as new innovations continue to upend the market, an increasing number of brands are turning to creative storytelling concepts to emphasise the importance and potential of EduTech. This is done by assisting in the creation and dissemination of positive brand communications that reflect their core beliefs, corporate development, goals, and value propositions.