In the past, the public relations industry relied on general knowledge, a basic understanding of the news media, and a talent for writing and communication. As technology advanced, so did the sector and the concept of public relations as a whole. Now, your credibility depends on the engagement and reach of your brand on […]
The marketing sector is developing at a breakneck pace. The scope of what we mean when we say “marketing” is expanding and changing all the time. 2023 will without a doubt be a year in which we focus more intently. For marketing professionals of all skill levels, adapting to these changes is not always simple […]
Public relations experts who specialise in crisis communication can transform the perception of the brand that is experiencing a crisis. Perhaps as a consequence of overcoming the toughest obstacles, completing tasks in a short amount of time, or simply from the adrenaline these events produce. In the last few decades, crisis communication has changed drastically, […]
