One of the many variables that constantly change society is social impact organizations. These organizations differ from the established ones in that they do not see themselves as profit-making machines, but rather as organizations that help the underprivileged. As a result, these social impact companies find themselves constrained and lack the funding they require for […]
Animation brands have seen a considerable increase in the last three years. Animation is booming as a result of technological advancements and improved internet access. Through amusement and ingenuity, animated films and cartoons capture the interest of children of all ages. Animation is not only a terrific way to tell a story and interact with […]
With PR local brands can communicate with a wide range of people and are not restricted to the geographical borders of their markets, this also implies that companies may conduct business and that their reach has grown global. With such rise and development in technology, Local brands can expand them quicker, reaching the maximum number […]
B2B brands PR aims to build trust along with brand awareness and brand credibility. It’s less about products and more about results. A PR strategy can bridge that trust gap between a company and its would-be customers by implementing an effective strategy. Companies have chances to connect with vendors, customers, and industry experts, and strengthen […]
The pandemic has affected a substantial amount of businesses globally and has severely impacted the travel and hospitality sector. The Indian hotel industry has suffered losses of 620 crore. The hotel chain and standalone hotel segments are expected to lose more than 130-155 crore, while the alternate accommodation category is expected to lose more than […]
Return on investment (ROI) is a performance measure used to evaluate the efficiency or profitability of an investment. To put it another way, it assesses the return on any given investment in relation to the cost of the investment. Many brands and businesses are solely focused on gaining awareness and expanding their reach, not seeing […]
The startup ecosystem has been rapidly growing, with new innovations in products and services, driven by a tech-enabled ecosystem. While this is enriching and making the economy richer, while introducing and creating newer categories, competition is also becoming increasingly fierce. Especially start-ups where effective visibility can directly translate into investor attention and potential for funding! […]
With the fast expansion of the internet and access to smartphones, there has been a burst in social media. It has given the liberty to people who are willing to express themselves through a certain talent and want to showcase it through the social platform. Over some time, these people have now become influencers. Their […]
The pandemic has impacted nearly everything that we do in our personal and professional lives. But if there’s one thing that it has affected the most, it is undoubtedly the way people interact and communicate. Unsurprisingly, the PR (Public Relations) and communications industry witnessed significant transformations to that effect. Businesses felt a need to rethink […]
