• Public Relations

Internal Communication in 2023

Internal communication is an entire process within an organization which includes how information is shared up and down communication channels, as well as laterally, in order to achieve the organization’s goals. Internal communication is the way information is passed and details are passed within a company to different departments and team members. It happens in all the places and levels of a company.

To circulate the information and have clear communication you need to have sorted internal communication within a company. An organization needs to have transparent and clear communication within its departments. Even a small misunderstanding in communication can have a huge impact on the outcome. Internal communication helps in building a strong team, effective co-operation, and dedicated employees in any industry.

Here are how can you build a strong internal communication in 2023:

Internal communications helps build out your organization’s culture

In a lot of ways, the primary role of internal communications is to help make your company culture manifest. If done well, your IC strategy will bring your workplace culture to life. If done poorly, it’ll leave your people scratching their heads. After all, each announcement, message, news update, CEO blog article, etc. plays a role in how your people interpret the cultural landscape of your organization: what it stands for, who it values, why its mission matters. Your company culture is the sum of its parts, and good internal communications takes this into account.

In fact, culture should really be at the forefront of your IC strategy: built into the messaging, the tone, the back-and-forth discussion, the news that’s shared and omitted. Your culture should guide your internal communications and vice versa.

Internal communications gets your people engaged

Creating a two-way conversation should be one of your main goals with your internal communications strategy. It’s the difference between boring top-down messaging (probably in the form of mass emails that no one reads) and thoughtful, interactive conversations that promote engagement. Engagement can mean a number of things: asking thoughtful questions at an All Hands event, commenting on an important news update posted on your company’s intranet, sharing what your team is working on to the rest of the company. Good internal communications creates space for these small yet meaningful acts. Again, it’s not just about communicating ideas as much as it is encouraging communication among your people.

Employees who feel that their voice matters, that their ideas are worth listening to, are more likely to go above and beyond when your organization needs them. And the value of that can’t be underestimated.

Video clips and audio messaging:

Internal communication that make the most of leadership include video clips and audio messaging. While it is important to provide written documentation on any changes of direction and procedure, people need to see a familiar face and hear a familiar voice to gain that extra reassurance.

Supporting the employees:

An employee has a lot to do in a day, depending on the type of organization he/ she is working. Internal communication helps the organization to form an Internal newsletter. This newsletter carry information of various departments and their performance display as well. Through the newsletter an organization appreciates employees for their hard work, contribution and providing them with the well-deserved recognition makes them feel acknowledged and reach out to you in case they run into a situation.

Internal communications gives people a more holistic view of your organization

internal communications is often thought of as top-down messaging, written by leaders for the consumption of employees. But really it’s a two-way street. Sure, you can hone your messaging to direct people’s attention, but eventually their attention will wane. Especially if they feel voiceless. In other words, it’s not about captivating a passive audience with the right messaging; rather, it’s about promoting two-way communication around what’s happening at your organization. People want to feel like their input matters, and creating a venue for them to do so is going to do wonders for building engagement.

This works especially well if messaging, news, and announcements are delegated not only to your marketing or HR department, but to representatives of many different departments within your organization.

Internal Communication is essential for each and every orgazination. Clear and organized internal communications makes your workers more productive, engaged, and pleased.

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