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EPC Sector: Infra Companies – B2B: Global Market: Why there is a need for PR in this sector?

In the vast landscape of infrastructure development EPC Sector i.e. Engineering, Procurement, and Construction companies play a pivotal role. These entities are the backbone of large-scale projects, from constructing highways and bridges to erecting power plants and industrial complexes. While their primary focus is on delivering projects efficiently, the need for effective PR (Public Relations) […]

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Public Relations and Crisis Plans for Schools

The crisis is a critical organizational breakdown. It can be defined as a situation where your company’s reputation is at stake and there are negative consequences to it, if not handled properly. Managing a school is already a difficult task, and to top that, crisis circumstances make it even more challenging for them to maintain […]

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Maximizing the Benefits of PR for the Logistics Industry: Why Logistics Companies Should Invest in Public Relations?

Logistics and infrastructure are critical to an economy’s growth. Logistics has seen an enormous transition in the last decade, particularly with the arrival of e-commerce, and has earned its fair share of consumer-facing innovations and advancements. The Indian logistics industry is expected to grow at a CAGR of 10.5% from 2020 to 2025. With increasing […]

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How the Public Relations agency model is evolving and what the future for the business will look like?

Brand’s images are changing in a fraction of a second nowadays, Public Relations plays an immense role in Brand image creation, protection and rebuilding. Public Relations functions as a mediator between brands and the consumers. A vital role in order to maintain a favorable public image for the business, brand building and increasing the credibility […]

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The Present Scenario of Crisis Communication

Public relations experts who specialise in crisis communication can transform the perception of the brand that is experiencing a crisis. Perhaps as a consequence of overcoming the toughest obstacles, completing tasks in a short amount of time, or simply from the adrenaline these events produce. In the last few decades, crisis communication has changed drastically, […]

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Rise of Real Estate Business Due To Public Relations

Rise of Real Estate Business Due To Public Relations Public relations are one of the essential components for success in today’s cut-throat competitive real estate environment. To enhance your company’s brand image, the real estate sector will require a PR agency as it will be concentrating on establishing a reputation that consumers will recognize and […]

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The Role Of PR In Crisis Management

A company’s reputation is heavily influenced by its public image. However, things can go wrong from time to time, and a company’s reputation might suffer as a result. All types of enterprises, small and large, might be affected by a disaster. If not handled effectively, a crisis can destroy a reputation. The brands existing reputation […]