It is that time of year when the festivities begin. And this year will be remembered as a one-of-a-kind holiday season due to the pandemic’s long-term impact. Consumers are predicted to be cautious in their category selections due to economic uncertainties. Value-seeking behaviour is on the rise, with a preference for trustworthy brands. Brands must […]
The marketing sector is developing at breakneck pace. The scope of what we mean when we say “marketing” is expanding and changing all the time. 2023 will without a doubt be a year in which we focus more intently. For marketing professional of all skill levels, adapting to these changes is not always simple and […]
India has historically known as a country fascinated by fragrances. With a plethora of fragrant trees and flowers – from lilies in the north to Champa in the south, and Jasmine grown across its corners, India has always placed social and cultural significance on scents and smells. Items such as sandalwood, saffron, and camphor were considered, from early medieval […]
