Staying ahead in the ever-evolving landscape of digital marketing, requires constant adaptation to emerging trends. Catching and holding the attention of your audience can be a challenge. A trend that has gained significant traction in recent years is the use of ephemeral content and fear of missing out (FOMO) marketing strategies. In a world where […]
The events in 2023 showed how crucial it is for businesses, big or small, to understand and care about their customers’ feelings. Adapting to changes is key to keeping customers happy, and part of that is caring about their emotions. We’ve talked about how caring about feelings helps in marketing, which is especially important now […]
Creating effective marketing campaigns can be challenging and costly for bootstrap startups. Limited time and resources make it difficult to develop feasible strategies that align with the startup’s capabilities. But a well-crafted marketing strategy serves as a comprehensive plan to achieve objectives by understanding customer needs and establishing a unique competitive edge. This involves identifying […]
Lead generation is a critical aspect of any real estate brand’s marketing strategy. Whether you’re a seasoned player in the real estate industry or just started, generating high-quality leads is essential for the growth and success of your business. As per a study, the real estate lead conversion rate is much higher than you anticipate. […]
In today’s world, is there anyone who is not using the internet? Is anyone not using social media sites? The answer is obvious. About 5.07 billion people are using the internet today, which is equivalent to 63.45 percent of the world’s population. The more people spend their time online, the more they are influenced by […]
As per an Impact report released by Unicommerce, India’s leading eCommerce-focused SaaS platform, titled ‘E-commerce Trends Report 2020’, e-commerce has witnessed an order-volume growth of 17% as of June 2020, and about 65% growth in single-brand e-commerce platforms. From groceries, fashion and other essentials to emerging categories like health consultations, booking cleaning, and grooming services […]
Performance-based Digital Marketing is a result-driven digital marketing strategy that is used by many businesses. Since the payment is based on how users interact with the content, it is ideal for companies looking to reach a large number of people at once. Businesses connect with performance marketing agencies to design and place advertisements on a […]
India’s Fragrance Market has historically been known as a country fascinated by fragrances with a plethora of fragrant trees and flowers – from lilies in the north to Champa in the south, and Jasmine grown across its corners, India has always placed social and cultural significance on scents and smells. Items such as sandalwood, saffron, and camphor were […]
