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Tag: integrated marketing communication

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Remaining Relevant in the PR Era of Rise and Falls

Public relations (PR) specialists must stay current with emerging trends and technological developments in order to remain useful in today’s fast-paced environment. PR practitioners need to be nimble and flexible to stay on top of the game given the rise and fall of new technology, platforms, and techniques. The PR sector has changed to keep […]

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Top upcoming trends in Marketing that brands need to leverage in 2023

The marketing sector is developing at a breakneck pace. The scope of what we mean when we say “marketing” is expanding and changing all the time. 2023 will without a doubt be a year in which we focus more intently. For marketing professionals of all skill levels, adapting to these changes is not always simple […]

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How Integrated Communication Can Boost E-Commerce Brand Visibility

As per an Impact report released by Unicommerce, India’s leading eCommerce-focused SaaS platform, titled ‘E-commerce Trends Report 2020’, e-commerce has witnessed an order-volume growth of 17% as of June 2020, and about 65% growth in single-brand e-commerce platforms. From groceries, fashion and other essentials to emerging categories like health consultations, booking cleaning, and grooming services […]

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How can a robust PR strategy help drone manufacturers cement their position in the market?

The drone industry in India has been receiving special attention from the government as its benefits became more evident especially during the COVID outbreak. The new liberalized policy announced in 2021 as ‘Drone Rules 2021’ gave a major fillip to the industry and reduced barriers to entry. The recent Union Budget announcement regarding the ‘Drone […]