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The Indispensable Role of Public Relations in the Logistics Sector

Logistics and infrastructure are crucial for economic growth. In the past decade, the logistics sector has undergone significant transformation, particularly with the emergence of e-commerce, resulting in consumer-facing innovations and developments. In the face of intense competition and the opening of global markets, building and positioning a logistics brand becomes essential. Technological advancements, such as […]

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How can brands utilise PR to attract the best of talents for the gaming industry in India?

The gaming industry in India has been rapidly growing while attracting many youths and career enthusiasts along with it. From being a regular passing time activity known only to a few people to developing a whole new industry of its own, gaming has settled its own place in the midst of people’s minds and hearts. […]

Public Relations tips for Small Business

It is imperative for business’s sustained growth to have a robust, experienced and dynamic Public Relations (PR) outreach. Sustained publicity, good reputation and positive brand identity are the most important thing for the holistic growth and development of the company. An experienced PR team will advise you strategically at every step of the way to […]

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How can Hospitality brands reposition themselves post pandemic, with a relevant PR narrative?

The pandemic has affected a substantial amount of businesses globally and has severely impacted the travel and the hospitality sector. The Indian hotel industry has suffered losses of 620 crore. The hotel chain and standalone hotel segments are expected to lose more than 130-155 crore, while the alternate accommodation category is expected to lose more […]