It is that time of year when the festivities begin. And this year will be remembered as a one-of-a-kind holiday season due to the pandemic’s long-term impact. Consumers are predicted to be cautious in their category selections due to economic uncertainties. Value-seeking behaviour is on the rise, with a preference for trustworthy brands. Brands must […]
The marketing sector is developing at a breakneck pace. The scope of what we mean when we say “marketing” is expanding and changing all the time. 2023 will without a doubt be a year in which we focus more intently. For marketing professionals of all skill levels, adapting to these changes is not always simple […]
With the onset of the festive season, for many businesses, it may mean shuttering down and taking time off. However, just because the holidays are approaching does not imply you should put a stop to your public relations effort for the year. In fact, this is the time to put into place a strong PR campaign […]
