The real and expected worlds of public relations are diametrically opposed. It is riddled with misconceptions, the majority of which are designed to muddle judgements about the objective of public relations. People confuse advertising with promotion, press releases, and media attention. Many individuals want to know more about public relations and communication. Many people, however, are uninformed of what a public relations professional does or how the firm operates.
These are the top five public relations misconceptions. This will assist you in making educated judgments about your public relations strategy and achieving the greatest outcomes.
Myth 1. PR is just advertising:
If you continue to believe this notion, your brand is passing up possibilities. Public relations and advertising are not synonymous. They each have their own objectives. Advertising is a paid activity in which you directly pay for the marketing of your products or services through television, print, and internet media.
Public relations, on the other hand, is a methodical and deliberate process that focuses on creating favourable relationships between a brand and the general public via the use of specific communication channels. Public relations and advertising, on the other hand, perform unique purposes for a brand. The outcomes of advertisements are dictated by your money, however the results of public relations are controlled by strategy.
According to various studies PR has been found four times more credible than advertising. This is because, whereas advertising reflects the company’s belief that a potential consumer should be interested in their product or service because it is fantastic, public relations takes a more balanced approach, frequently engaging in effective storytelling to present a problem or gap in the market, and how the brand covered in the publication presents a unique solution.
Myth 2. PR is Not Required, Unless in an Emergency
It is a fallacy that companies should only prioritise public relations during times of crisis. A bad idea like this might reduce the market for your brand. It is always necessary to obtain media attention, which is where public relations come in. Don’t wait until a tragedy strikes to recognise the need of public relations services in healing the damage. A reduction in sales indicates a damaged reputation, which might be the result of a lack of expertise of public relations.
In conclusion, if the brand’s reputation is affected, public relations will surely defend it. However, implementing public relations early in front of a crisis will not harm your image.
Myth 3. The Creative Aspect Has No Place in PR:
The most crucial misconception to debunk is that it is not a platform for creativity. It is more of a hobby than a job. PR enables the development of press releases, blog pieces, and one-of-a-kind tales within a given time frame. It is a creative yet rigorous career that necessitates writing and analysis. Public relations entail more than simply speaking with media and arranging a formal meeting.
Myth 4. Good products do not require public relations support:
Another common misperception about public relations is that only poor things deserve the lustre of publicity. It has nothing to do with promoting stuff because every product or service need fundamental promotion in order for people to be aware of new things. If you are developing a product, you should increase its visibility through strong PR so that buyers are easily convinced. The purpose of public relations is to provide a convincing story that will encourage trust and participation among existing and new consumers, keeping your company at the forefront of media attention. Ignoring public relations because you believe your product will thrive and your clients will become aware of it on their own is a huge fallacy that you are living!
Myth 5. Public relations are always free and easy:
The most often asked question concerning public relations is if most websites are free to use. It is not free, nor is it without complexities. PR firms are lit by a small number of professionals who are extremely intelligent and creative, allowing them to produce major stories for diverse businesses and back them up with accuracy.
They devote hours to sending that one item to every writer they know. It is a time-consuming process that requires vigilance and pitching it to the relevant media is a significant duty. That is why major businesses use public relations firms to keep their public relations efforts up to date. Free press releases are nothing more than a shambles without any exposure.
You’ll be able to invest more intelligently in your public relations operations now that you’ve busted the most prevalent PR myths and know the reality.