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What does the future hold for the PR and Communication industry ?

The pandemic has impacted nearly everything that we do in our personal and professional lives. But if there’s one thing that it has affected the most, it is undoubtedly the way people interact and communicate. And unsurprisingly, the public relations (PR) and communications industry witnessed significant transformations to that effect. Businesses felt a need to […]

What PR tips can be learnt from IPL 2022?

The Indian Premier League or IPL has without a doubt become one of India’s largest cricket festivals, bringing people of all ages, religions, and castes together. When the IPL first began in 2008, the total cost of eight franchises was Rs 3000 crore. In other IPL news, two new clubs were sold for a total […]

How brand collaboration and paid content is redefining the traditional ideas of PR

With the dynamic and ever-evolving media landscape that is practically offering around-the-clock information feed and engagement opportunities, there has been a drastic shift in the way content is created, packaged, presented and consumed, across the globe. Additionally, while news and entertainment were the two main forms of content consumed traditionally, today have exploded informative, socially […]

How communication can help EduTech brands to achieve market penetration in rural areas

What started with the Digital education initiative by the GOI’s National Education Policy, was accelerated with the first wave of the pandemic, during the lockdown in 2020. Today, with the largest population of youth under the age of 25, and as the second-largest user of smartphones in the world, EduTech has been rapidly growing, and […]

Organic Media VS Paid Media, Which Is The Best To Reach Your Audience?

Even as the modern media landscape evolves to go beyond the boundaries of the physical world and embraces an almost ubiquitous virtual universe of the 21st century, consumer engagement touchpoints and the way brands engage with their stakeholders are dynamically changing. With the rise of the social media influencers, keywords, SEO, and the digital media ecosystem […]

How Integrated Communication Can Boost E-Commerce Brand Visibility

Over the past few months, online retail has witnessed tremendous growth, thanks to COVID, and the resultant lockdown, that forced people to opt for remote/ virtual shopping and contactless deliveries over crowded traditional retail outlets. As per an Impact report released by Unicommerce, India’s leading eCommerce-focused SaaS platform, titled ‘E-commerce Trends Report 2020’, e-commerce has […]

Why should companies invest in PR for their IPO?

IPO or Initial Public Offering is the new buzzword that is going on in the Indian business fraternity thanks to Zomato and a few other unicorns who are contemplating doing something similar. Though with the association of startups the term IPO has become a trendy concept in reality it is far from trendy. From making […]

Rise of the tier 2 and tier 3 consumer and new rules of brand engagement

Brands aren’t created overnight, and neither are customer trust and perceptions of the brand. For decades, a company’s persistent toiling, planning, and efforts in operations, marketing and promotion, and, most crucially, customer service have earned it a brand status for its product and service. Building a brand in a Tier 2 or Tier 3 city […]

Why PR and brand building needs to become an integral part of annual marketing investments?

Consumer expectations have been evolving at a rapid pace and businesses are scrambling to break through the clutter with a powerful presence both online and offline. While good marketing can get customers interested in your brand, marketing alone can’t sustain consumer interest and cultivate brand loyalty. This is where PR (public relations) comes into the […]

Why should you choose Performance based Digital marketing for your business?

Performance Marketing is a result-driven digital marketing strategy that is used by many businesses. Since the payment is based on how users interact with the content, it is ideal for companies looking to reach a large number of people at once. Businesses connect with performance marketing agencies to design and place advertisements on a variety […]