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Tag: brand communication

Influencers, Top PR Firm in Mumbai, PR Firm in Mumbai, Best PR Firm in Mumbai, PR Agency in Mumbai, Public Relations Agency in Mumbai, PR Company in Mumbai, PR Company in India, Digital Influencers

Decoding the changing role of brand communications in the era of Digital influencers

With the fast expansion of internet and access to smartphones there has been a burst in social media. It has given the liberty to people who are willing to express themselves through a certain talent and want to showcase it through the social platform. Over a period of time, these people are now become influencers. […]

Brand Engagement, Top PR Firm in Mumbai, PR Firm in Mumbai, Best PR Firm in Mumbai, PR Agency in Mumbai, Public Relations Agency in Mumbai, PR Company in Mumbai, PR Company in India, Public Relations

Rise of the tier 2 and tier 3 consumer and new rules of brand engagement

Brand engagement isn’t created overnight, and neither are customer trust and perceptions of the brand. For decades, a company’s persistent toiling, planning, and efforts in operations, marketing and promotion, and, most crucially, customer service have earned it a brand status for its product and service. Building a brand in a Tier 2 or Tier 3 […]

Brand Building, PR, Top PR Firm in Mumbai, PR Firm in Mumbai, Best PR Firm in Mumbai, PR Agency in Mumbai, Public Relations Agency in Mumbai, PR Company in Mumbai, PR Company in India, Public Relations

Why PR and brand building needs to become an integral part of annual marketing investments?

Consumer expectations have been evolving at a rapid pace and businesses are scrambling to break through the clutter with a powerful presence both online and offline. While good marketing can get customers interested in your brand, marketing alone can’t sustain consumer interest and cultivate brand loyalty. This is where PR (public relations) comes into the […]