Rise of the tier 2 and tier 3 consumer and new rules of brand engagement
Rise of Tier 2 & 3 Consumers: New Rules for Brand Engagement
Brand engagement isn’t created overnight, and neither are customer trust and perceptions of the brand. For decades, a company’s persistent toiling, planning, and efforts in operations, marketing and promotion, and, most crucially, customer service have earned it a brand status for its product and service. Building a brand in a Tier 2 or Tier 3 city has been highlighted as a goldmine of prospects for the organization since they are among of the nation’s fastest-growing areas. These consumers have evolved over the past decade with the enhanced digital penetration with smartphones, and the rise of Social media and OTT leading to the enhanced phenomenon of personalized content. This has led to more consumer awareness about brands and easier penetration for brands to reach the consumer. However, for the longest time, brand communication had always been focused on the brand’s mass messaging with carefully selected audiences.
With the enhanced reach, and better spending power, the Tier 2 and Tier 3 market consumers are armed with two important factors – knowledge and aspiration. This has meant that brands can no longer escape or turn a blind eye to this target audience. It is this that brands are leveraging now and are thus creating relevant messaging and talk points to engage with this new consumer base. Here are the key things that brands need to keep in mind when engaging with this new consumer:
1. Relevance
Brands looking to enhance presence in tier 2 and tier 3 markets need to have a stronger understanding of the need gap, and thus the market demands of these towns, which are often different from those of the metros. The communication campaigns need thus need to reflect the relevant messaging suited to appeal to and connect to this set of consumers. A one-size-fits-all concept can not go well when brands are looking for wider market penetration.
2. Value in the Day to Day Living
In addition to relevance, brands today also need to add value to their daily lives and the overall brand experience for the consumers, especially in the tier 2 and tier 3 towns. Just relevant marketing communication may not be a sustainable effort for establishing brand loyalty in the long run. It is the comfort, value, and ease of experience that the brand can add to daily life, which will eventually add to the overall market dominance of the brand in these tier 2 and tier 3 towns.
3. Aspirational Value
Consumers from tier 2 and tier 3 towns are now seeking a higher aspirational brand value for their purchases, than ever before. Factors like higher spending power and better exposure to national and international brands to the valuation of self-worth and societal reputation are all driving spending decisions. And brands need to take heed of this to cater to the demands of this new consumer.
Overall, the future of branding in tier 2 and 3 cities will be determined by businesses’ commitment to sustainable development, use of cutting-edge technology, and individualized connections with customers. Implementing customer fulfillment tactics will increase brand recognition and drive the objective of branding to new heights.
Why Scenic Communication?
We have created a distinctive advantage by giving holistic and Integrated Marketing Communications solutions to our client’s needs. As Scenic Communication is one of the Best PR Agency in Mumbai, India therefore takes pride in not only providing effective public relations solutions to a brand but also with its girth, width, and penetration, providing integrated communications solutions to the brand objectives of a client. With our strategic alignments and specialists on board, we have geared innovation and value creation into all aspects of Brand & Reputation building, Public Relations & Marketing Agency
Having had domain expertise in multi-dimensional categories like – Corporate & Finance, Education, Real Estate, Infrastructure, Automobiles, IT & ITES, Government Development Boards, Tourism & Hospitality, Retail, FMCG, Fashion, and the Entertainment industry; we provide innovative communications programs that focus on tangible business results. Best Public Relations Agency in Mumbai, Top PR Firm in Mumbai. Having had versatile experiences across domains and team experiences that span over three decades in the industry, we understand the Indian consumer psyche. And having worked intrinsically with International giants gives us the expertise to understand the needs of the off-shore markets.
Scenic Communication has been featured in:
- The Times Of India – https://timesofindia.indiatimes.com/blogs/voices/why-pr-and-brand-building-needs-to-become-an-integral-part-of-annual-marketing-investments/
- Financial Express – https://www.financialexpress.com/business/brandwagon-decoding-the-earned-versus-paid-media-dilemma-2508791/
- Adgully – https://www.adgully.com/tag/scenic-communication
- Business World – https://businessworld.in/article/scenic-communication-successfully-on-boards-new-clients-despite-market-adversity-335731
- And more
For more information, visit the Scenic Communication website.
Related Post
Public Relations: The Business of Influence
Public Relations, also known as PR, is an important aspect of any…
Solving Ethical Dilemmas in Public Relations
Solving Ethical Dilemmas in Public Relations According to The Internet Encyclopedia of…
5 Tips for Responding to Reporters’ Media Relations Query
With countless responses from PR professionals to get their clients’ word out…
How to Build Public Trust in Infrastructure Development
Relations (PR) share similarities with building any relationship with their target audience.…
binance hesabi
June 26, 2024Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me?
Scenic Team
June 26, 2024Yes, surely we’ll be helping you out for any queries
lista escape roomów
July 6, 2024You really make it appear so easy along with your presentation however I find this topic
to be actually something which I think I would by no means understand.
It seems too complex and extremely huge for me.
I am taking a look ahead to your subsequent submit,
I will try to get the hang of it!
Latashia-M
July 7, 2024I was reading through some of your content on this internet site and I conceive
this web site is really instructive! Continue posting.?
binance開戶
July 19, 2024Can you be more specific about the content of your article? After reading it, I still have some doubts. Hope you can help me.
binance тркелу
July 20, 2024I don’t think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article.
Inscreva-se
July 26, 2024Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me?
Vytvorení úctu na binance
August 9, 2024Your article helped me a lot, is there any more related content? Thanks!
най-добър binance Препоръчителен код
August 17, 2024Thanks for sharing. I read many of your blog posts, cool, your blog is very good.
b^onus de registro na binance
August 17, 2024Thanks for sharing. I read many of your blog posts, cool, your blog is very good.
създаване на профил в binance
October 3, 2024Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me?
Бонус при регистрации на binance
October 11, 2024Can you be more specific about the content of your article? After reading it, I still have some doubts. Hope you can help me. https://accounts.binance.com/pt-BR/register-person?ref=YY80CKRN
binance-
October 19, 2024Can you be more specific about the content of your article? After reading it, I still have some doubts. Hope you can help me.
cuenta de Binance
October 24, 2024Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me?
Binance注册
November 1, 2024I don’t think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article.
free binance account
November 5, 2024I don’t think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article.
doncrorah
November 8, 2024Herpes simplex virus 1 HSV 1 commonly causes infections of the mouth cold sores priligy 60 mg price I told my manager, and put a pink ribbon on my signature line
doncrorah
November 10, 2024medicamento priligy estudios clinicos Primary outcomes measured were number of mature oocytes retrieved, while the secondary outcomes measured were serum E2 and P4 levels on the day of trigger, fertilization rate, number of good quality embryos per cycle, and other outcomes such as CPR and live birth rate LBR were calculated in the recipients
doncrorah
November 16, 2024priligy cvs All the evidence taken together indicates that BRCA1 2 pathogenic variant carriers have an increased risk of endometrioid and non endometrioid endometrial cancer after tamoxifen treatment that is at least comparable to that observed for non carriers in the general population, and there is suggestive evidence for a modest increased endometrial cancer risk in the absence of tamoxifen exposure, in particular for BRCA1 carriers
binance
November 21, 2024Your point of view caught my eye and was very interesting. Thanks. I have a question for you.
doncrorah
November 21, 2024In Lanzer P ed Catheter based cardiovascular Interventions priligy review members
Binance Referral Code
November 23, 2024I don’t think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article.
where can i buy cheap cytotec online
November 29, 2024A Healthy Gut Biome can i order cheap cytotec price August 24, 2022 at 8 34 pm
binance
November 29, 2024I don’t think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article.
where to get generic cytotec without rx
November 30, 2024Usual intakes were estimated to be 4, 400 mg day and 3, 100 mg day in adult men and women ages, 19 50 years, respectively can you get cytotec without a prescription
cost generic cytotec price
December 1, 2024Caring had moved to the top value efficient at the salubriousness hub, and all three derogatory values that were some time buy lasix 40 mg pharmacy asuit each other asked in place of of as part of the desired cultivation look up to, fairness and accountknow how were today recognised as part of the bruited about urbanity how to get cytotec tablets for wet, age related macular degeneration Retapamulin topical by GlaxoSmithKline for uncomplicated skin infections Retavase reteplase for MI RetCam photography photos of retina by Massie Research Labs reticulin fibrosis argyrophilic fibers on bone marrow aspirate on planimetric analysis, CD105, correlated with multivariate analysis showing types of leukemia Reticulose for HIV AIDS retinal endovascular surgery REVS Retin A Micro and Micro PA tretinoin gel, microsphere, 0