• Public Relations

Decoding the changing role of brand communications in the era of Digital influencers

With the fast expansion of the internet and access to smartphones, there has been a burst in social media. It has given the liberty to people who are willing to express themselves through a certain talent and want to showcase it through the social platform. Over some time, these people have now become influencers. Their actions and recommendations influence people’s purchase patterns. These are people who because of their huge fan following on social media platforms have reached that level where they can influence market trends, consumer buying patterns, product choices, etc.  

Brands nowadays are finding it increasingly challenging to gain attention on the internet. This is partly because every business, whether it’s a startup or a well-established business, has made an enormous amount of noise on the internet, through social media platforms. As a result, customers are wary of companies that engage in self-promotion. There has been an increase in the need for fresh, inventive digital marketing methods. Brands have realized the potential of influencers as a result of their search for a different strategy. Digital marketers and company owners are increasingly turning to influencer marketing. Many businesses devote a great amount of time and resources to developing and implementing successful influencer marketing initiatives. If you’re still perplexed as to why influencer marketing has become so popular, it’s time to brush up on your marketing abilities.

A PR Expert will help a brand in engaging with well-known and relevant influencers in the targeted industry to promote the brands products and services, which in return boosts income. Influencers are known for having a huge number of devoted and committed social media followers. They are considered as experts in their fields, and their followers frequently value their suggestions. They are distinguished from typical celebrities in that they have a close relationship with their fan bases. They use social media’s accessibility to build personal ties with their fans and acquire their trust. Here are some of the advantages that brands can gain through digital creators:

1. Increases Brand Awareness

A public relations professional can assist you in developing a strategy for increasing brand awareness. With the help of effective communication tools, the consumers will be aware of the brand, its pricing, and the quality of the product and will also know the spokesperson of the brand through the digital influencers. Working with influencers allows you to cut through the clutter and attract their supporters to your company. It raises your brand’s visibility and facilitates significant online discussions about it. By choosing the right influencer with the help of a PR professional, a brand can spread awareness about its products which will in return increase its credibility.

2. Builds Credibility and Trust through Influencers

Influencers’ most powerful asset is their followers’ trust in them. It is regarded as a trustworthy recommendation when an influencer provides honest comments about the brand’s product or service. It improves the image of the company and establishes credibility. 

A PR helps a brand have better brand visibility and credibility by being relevant in the market, i.e. by following the ongoing market trends and predicting the future trends. The higher the brand value, the more knowledgeable are its customers. 

3. Increases Brand Engagement

Getting more likes and comments on your social media posts is a challenge in and of itself. Having millions of followers won’t help you achieve anything unless you have a high degree of interaction. Influencer marketing can be extremely useful in this situation. A PR can help a brand in working with influencers so that it raises the quality of the brand’s videos/posts and makes it more user-friendly. This type of interaction is more likely to get traction with the intended audience. This also makes the influencer’s audience engage with the interaction and also tagging their friends which will help in extending the reach even further.

4. Revamped Messaging and Content

The public relations professional can help a brand in forming a good content strategy. A strategy that can help form a strong narrative for the company. Since Influencer-driven material is perceived as more genuine and trustworthy. This helps in providing appropriate messaging and content solutions for the brand. Doing this also helps the brand gain the audience’s trust and encourages them to test the brand’s products/services.

Marketers are increasingly turning to influencer marketing for help. Collaborating with influencers may enhance the spread of your brand’s message online. It may also help to boost your brand’s reputation, audience engagement, and conversion rates. Marketers and company owners need to grasp the value of influencer marketing and capitalize on it.

Why Scenic Communication?

We have created a distinctive advantage by giving holistic and Integrated Marketing Communications solutions to our client’s needs. As Scenic Communication is one of the Best PR Agency in Mumbai, India therefore takes pride in not only providing effective public relations solutions to a brand but also with its girth, width, and penetration, providing integrated communications solutions to the brand objectives of a client. With our strategic alignments and specialists on board, we have geared innovation and value creation into all aspects of Brand & Reputation building, Public Relations & Marketing Agency

Having had domain expertise in multi-dimensional categories like – Corporate & Finance, Education, Real Estate, Infrastructure, Automobiles, IT & ITES, Government Development Boards, Tourism & Hospitality, Retail, FMCG, Fashion, and the Entertainment industry; we provide innovative communications programs that focus on tangible business results. Best Public Relations Agency in Mumbai, Top PR Firm in Mumbai. Having had versatile experiences across domains and team experiences that span over three decades in the industry, we understand the Indian consumer psyche. And having worked intrinsically with International giants gives us the expertise to understand the needs of the off-shore markets.

Scenic Communication has been featured in: 

• The Times Of India – https://timesofindia.indiatimes.com/blogs/voices/why-pr-and-brand-building-needs-to-become-an-integral-part-of-annual-marketing-investments/
• Financial Express – https://www.financialexpress.com/business/brandwagon-decoding-the-earned-versus-paid-media-dilemma-2508791/
• Adgully – https://www.adgully.com/tag/scenic-communication
• Business World – https://businessworld.in/article/scenic-communication-successfully-on-boards-new-clients-despite-market-adversity-335731
• And more

For more information, visit the Scenic Communication website.