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The impact of digital marketing on consumers and why businesses should build digital marketing strategies

In today’s world, is there anyone who is not using the internet? Is anyone not using social media sites? The answer is obvious. About 5.07 billion people are using the internet today, which is equivalent to 63.45 percent of the world’s population. The more people spend their time online, the more they are influenced by it.

Marketing has always been a part of our lives. Traditional marketing methods include print, broadcast, direct mail, phone, and outdoor advertising like billboards. From newspapers to radio, this method of marketing helps reach targeted audiences. Today new technology brings new ways of doing things. In addition, digital marketing has made it easier for firms to acquire customers. Digital marketing is the practice of promoting products or services using digital means, such as the internet. Digital marketing has transformed a consumer’s perspective when it comes to researching, assessing, and purchasing a product. It allows you to reach a broader audience and does not limit you to a specific location, city, or nation.

Below are reasons why businesses should build a digital marketing strategy:

Brand Visibility:

Once a brand has decided to use digital marketing as a tool for its business, the next step is to build strategies that are eye-catching and increase the visibility of the brand. Brand visibility is important to create brand awareness as all things have gone digital, so the brands would need to create brand awareness to stay on the top of their customers’ minds.  Increasing brand awareness of a brand by making full use of all the necessary social media platforms, the brand website, digitally integrated PR, SEO, and building a strong digital presence are some of the important steps through which strategies can be built for more visibility. Visibility can also be increased through PPC (pay-per-click), content marketing, email marketing, and video marketing.

Consumer Engagement:

With the percentage of people who spend time on the internet increasing, it has become much easier to connect with them.  It is the tool through which the brand communicates with its customers in two ways, as customers respond to the post or blog with feedback and comments. This helps brands map their reach and their campaigns.  For example, a brand can engage with its customers on social media by making relatable content, posts, and reels, and asking questions about stories. It helps them understand their consumers’ opinions of them and how they can improve. Posting trendy content and making sure it is relevant to the services and goods you’re trying to sell helps attract many potential buyers and keeps the relationship between brand and consumer growing.


Along with communicating with audiences, digital marketing assists in keeping track of customers. Consumer activities can be monitored based on what ads and content they are following and what they ultimately purchase. It allows the brand to know what marketing methods can be more effective and get to know more about their customer’s interests, which enhances the purchase mechanism. Digital marketing is a tool that allows brands to obtain accurate data about their brand and customer engagement. It also helps in monitoring and automating performance, adapting, improvising, and making necessary changes in the campaigns run by the brand itself.


Digital marketing allows brands to personalize and customize their products for a specific target audience. Making data on who is interested in the product and willing to buy it, as well as how marketing strategies influence them, allows the brand to focus on and target a specific group of customers. Instead of targeting a broader audience, brands can target a more refined group of people and make strategies according to what interests and online behaviors the customer has, increasing the chance of a purchase, which affects the brand ratio as well as the ROI of the brand. Make It helps the brand have good interaction with customers and also makes the customers feel like they received a relevant message.

Wrapping Up!

Digital marketing is one of the most important tools used by any brand nowadays to make people aware of and attract customers for its product or services. It is more than a simple marketing method. It has changed the way a brand engages and communicates with its customers. Every business requires it to make a strong presence in the market, and it has a lot of potentials to grow a brand.

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