Welcome to our company

News Details

How Fintech can leverage PR to scale up their brand

How Fintech brands can leverage PR to scale up their brand

Fintech, Top PR Firm in Mumbai, PR Firm in Mumbai, Best PR Firm in Mumbai, PR Agency in Mumbai, Public Relations Agency in Mumbai, PR Company in Mumbai, PR Company in India, Public Relations

The word Fintech is a combination of the term “financial technology”. The phrase “fintech” refers to new digital technology that aims to enhance and automate the provision of and use of financial services. India being one of the fastest-growing economies has seen a tremendous rise in the fintech industry in the past decade. Concepts such as Internet banking, paperless lending, mobile wallets, and others are already embraced by India. In the last two years, the optimization of digital payments has been adopted by the massive population. Along with China, India has the greatest adoption rate of fintech worldwide. A 20% CAGR is anticipated from 2019 to 2023 for the $65 billion in digital payments value.

We all are aware of how PR is all about trust and maintaining a healthy relationship between a company and its audience. And so, PR can be an essential tool to enhance a fintech business in the market. Early stages Fintech companies need all the help that they can get to win the trust and beliefs of people. A fintech company is based on the idea of maintaining proper security and reliability in the business and what else can get this idea conveyed to people if not PR? We all have heard the name of Paytm, even majority of us are using it daily for our day-to-day monetary transactions. Why do we use it so much? and why do we trust it with all our money? The thing is that the company has created so much assurance and built up such an image that we are utilizing it for so many transactions.

Below are some points that can explain how PR is helping the Fintech industry to grow:

  • Brand Positioning:

PR helps in positioning a fintech brand by creating a positive image and building trust among the customers. Portraying a safe and secure image can encourage the audiences to invest and adopt the brand. Through blogs, posts, and articles, a PR company can influence the audiences in order to make them feel safe about the monetary transaction they’ll be doing with the help of the brand which also helps in brand credibility. Delivering a distinctive message about how the brand can help the customers, what benefits can be derived from it and what it is that you actually do can be done through an effective PR.

  • Knowing the target audiences:

Creating a strategy about who to target and how to target a specific bunch of people is one of the reasons a brand can accelerate in the market. While the brand is trying to sell a certain type of service to the customers, it is the role of PR to segregate the audiences by categorizing them into primary, secondary and even tertiary customers and target each segment through what message can be worked and be quite effective on what audiences.

  • Approaching the right distribution channels:

After identifying the target audiences, the next step a PR professional has to proceed towards the right publication whose actual focus is on the fintech industry to garner and deliver the right messages across the audiences. Media such as Express Computer, Fortune India, Moneycontrol, Inc42 and others can be approached for the distribution process. Conveying the messages can be done either through publishing articles or through digital platforms, social media, and YouTube channels like Alux.com, TEDx Talks, Forbes, etc. For a PR, approaching the right publications to convey the brand message, and approaching the correct media who have already worked in similar lines is a great way to influence potential audiences.

  • Keeping the goals clear:

PR is not only needed by a fintech company to just deliver the message but also to engage with the audiences through different platforms such as social media, magazines, and online articles, and in case the audiences are inclined more towards traditional media, television, and radio channels can be approached. Keeping the audiences aware of any new qualities or features a brand can offer, conducting an interview, grabbing any opportunity to attract the audiences through pitch notes, delivering a brand’s messages on any current related subjects, and showcasing its plans helps in keeping the audiences in the loop of what the company is doing and what the company can achieve more in the future. Fintech is one of the fastest-growing industries in the world. The competition that the industry is facing also grows day by day. To convey a distinctive message and create an image that can be trusted by the majority of the audiences to cut through the competition that a brand faces, PR is the most essential tool to work with. Coming up with new strategies, creating its own strong presence along with winning the trust of customers is what an effective PR can do for the fintech industry.

Why Scenic Communication?

We have created a distinctive advantage by providing holistic and Integrated Marketing Communications solutions to our client’s needs. As Scenic Communication is one of the Best PR Agency in Mumbai, India therefore takes pride in not only providing effective public relations solutions to a brand but also with its girth, width, and penetration, providing integrated communications solutions to the brand objectives of a client. With our strategic alignments and specialists on board, we have geared innovation and value creation into all aspects of Brand & Reputation building, Public Relations & Marketing Agency

Having had domain expertise in multi-dimensional categories like – Corporate & Finance, Education, Real Estate, Infrastructure, Automobiles, IT & ITES, Government Development Boards, Tourism & Hospitality, Retail, FMCG, Fashion, and the Entertainment industry; we provide innovative communications programs that focus on tangible business results. Best Public Relations Agency in Mumbai, Top PR Firm in Mumbai. Having had versatile experiences across domains and team experiences that span over three decades in the industry, we understand the Indian consumer psyche. And having worked intrinsically with International giants gives us the expertise to understand the needs of the off-shore markets.

Scenic Communication has been featured in: 

For more information, visit the Scenic Communication website.

marketing strategy, Top PR Firm in Mumbai, PR Firm in Mumbai, Best PR Firm in Mumbai, PR Agency in Mumbai, Public Relations Agency in Mumbai, PR Company in Mumbai, PR Company in India, Public Relations, Best Public Relations Agency in Mumbai, Top Public Relations Company in Mumbai, Best PR Company in Mumbai, Top PR Company in Mumbai, Public Relations Company in Mumbai, Best Public Relations Firm in Mumbai, Top Public Relations Firm in Mumbai, Best PR Firm in Mumbai, Top PR Firm in Mumbai, PR Firm in Mumbai, best pr companies in mumbai, leading pr agencies in mumbai, top pr companies in mumbai, top pr firms in mumbai, best digital marketing companies In Mumbai, pr agencies in mumbai, pr companies in mumbai, digital pr agency in mumbai, healthcare pr agencies In Mumbai, marketing agencies In Mumbai, social media marketing agency in Mumbai, Digital PR agencies in Mumbai, PR Company in India, Top PR Firm in India, brand development services In India, best digital marketing companies In India, pr for real estate In India, Logistics pr agencies in India, PR for industrial companies In India, Manufacturing communications agencies In India, PR firms for infrastructure projects India, Infrastructure sector PR services In India, Infrastructure project communications In India, PR firms for tech startups In India, Technology communications agencies In India, Public relations for IT companies In India, Solar PR agencies In India, PR strategies for solar companies In India, Digital PR agencies in India, Top digital PR firms In India, Digital PR for tech companies In India, digital marketing and pr agency in India, digital agencies for hospitals in India, best digital marketing agencies In India, social media marketing agency in India, crisis PR management services in india, best pr agency in India, top 5 pr agency in India, PR for Education, Best Digital Marketing Agency, digital marketing agency, digital marketing agency near me, best marketing agencies, best digital marketing agencies, marketing agency for small business, Best integrated marketing service, community building services, best digital marketing companies, public relations for hospitals, Digital advertising agency, healthcare public relations agency, public relations education, Manufacturing public relations firms, B2B PR for manufacturing, PR experts for manufacturing, Infrastructure project communications In India, Real estate PR agencies, Public relations for technology companies, Technology public relations firms, PR strategies for tech companies, Hospital PR agencies, Digital PR for tech companies In India, digital agencies for hospitals in India, best digital marketing agencies In India, social media marketing agency in Mumbai, organic seo marketing agencies, PR agency for schools, pr agency for colleges, public relations in educational institutions
03 Dec 2023

Five tips for Startups to do an innovative and cost-effective…

Creating effective marketing campaigns can be challenging and costly for bootstrap startups.…

Public Relations, Top PR Firm in Mumbai, PR Firm in Mumbai, Best PR Firm in Mumbai, PR Agency in Mumbai, Public Relations Agency in Mumbai, PR Company in Mumbai, PR Company in India, Public Relations, Best Public Relations Agency in Mumbai, Top Public Relations Company in Mumbai, Best PR Company in Mumbai, Top PR Company in Mumbai, Public Relations Company in Mumbai, Best Public Relations Firm in Mumbai, Top Public Relations Firm in Mumbai, Best PR Firm in Mumbai, Top PR Firm in Mumbai, PR Firm in Mumbai, best pr companies in mumbai, leading pr agencies in mumbai, top pr companies in mumbai, top pr firms in mumbai, best digital marketing companies In Mumbai, pr agencies in mumbai, pr companies in mumbai, digital pr agency in mumbai, healthcare pr agencies In Mumbai, marketing agencies In Mumbai, social media marketing agency in Mumbai, Digital PR agencies in Mumbai, PR Company in India, Top PR Firm in India, brand development services In India, best digital marketing companies In India, pr for real estate In India, Logistics pr agencies in India, PR for industrial companies In India, Manufacturing communications agencies In India, PR firms for infrastructure projects India, Infrastructure sector PR services In India, Infrastructure project communications In India, PR firms for tech startups In India, Technology communications agencies In India, Public relations for IT companies In India, Solar PR agencies In India, PR strategies for solar companies In India, Digital PR agencies in India, Top digital PR firms In India, Digital PR for tech companies In India, digital marketing and pr agency in India, digital agencies for hospitals in India, best digital marketing agencies In India, social media marketing agency in India, crisis PR management services in india, best pr agency in India, top 5 pr agency in India, PR for Education, Best Digital Marketing Agency, digital marketing agency, digital marketing agency near me, best marketing agencies, best digital marketing agencies, marketing agency for small business, Best integrated marketing service, community building services, best digital marketing companies, public relations for hospitals, Digital advertising agency, healthcare public relations agency, public relations education, Manufacturing public relations firms, B2B PR for manufacturing, PR experts for manufacturing, Infrastructure project communications In India, Real estate PR agencies, Public relations for technology companies, Technology public relations firms, PR strategies for tech companies, Hospital PR agencies, Digital PR for tech companies In India, digital agencies for hospitals in India, best digital marketing agencies In India, social media marketing agency in Mumbai, organic seo marketing agencies, PR agency for schools, pr agency for colleges, public relations in educational institutions
08 Dec 2022

How Hospitality Brands Can Make The Most Out Of Public…

How Hospitality Brands Can Make Most Out Of Public Relations People now…

17 May 2022

How can Internal Communication be leveraged in times of Hybrid…

Maximizing Internal Communication in a Hybrid Work Model Employee engagement plays a…

Social Media Integrated PR, Top PR Firm in Mumbai, PR Firm in Mumbai, Best PR Firm in Mumbai, PR Agency in Mumbai, Public Relations Agency in Mumbai, PR Company in Mumbai, PR Company in India, Public Relations, Best Public Relations Agency in Mumbai, Top Public Relations Company in Mumbai, Best PR Company in Mumbai, Top PR Company in Mumbai, Public Relations Company in Mumbai, Best Public Relations Firm in Mumbai, Top Public Relations Firm in Mumbai, Best PR Firm in Mumbai, Top PR Firm in Mumbai, PR Firm in Mumbai, best pr companies in mumbai, leading pr agencies in mumbai, top pr companies in mumbai, top pr firms in mumbai, best digital marketing companies In Mumbai, pr agencies in mumbai, pr companies in mumbai, digital pr agency in mumbai, healthcare pr agencies In Mumbai, marketing agencies In Mumbai, social media marketing agency in Mumbai, Digital PR agencies in Mumbai, PR Company in India, Top PR Firm in India, brand development services In India, best digital marketing companies In India, pr for real estate In India, Logistics pr agencies in India, PR for industrial companies In India, Manufacturing communications agencies In India, PR firms for infrastructure projects India, Infrastructure sector PR services In India, Infrastructure project communications In India, PR firms for tech startups In India, Technology communications agencies In India, Public relations for IT companies In India, Solar PR agencies In India, PR strategies for solar companies In India, Digital PR agencies in India, Top digital PR firms In India, Digital PR for tech companies In India, digital marketing and pr agency in India, digital agencies for hospitals in India, best digital marketing agencies In India, social media marketing agency in India, crisis PR management services in india, best pr agency in India, top 5 pr agency in India, PR for Education, Best Digital Marketing Agency, digital marketing agency, digital marketing agency near me, best marketing agencies, best digital marketing agencies, marketing agency for small business, Best integrated marketing service, community building services, best digital marketing companies, public relations for hospitals, Digital advertising agency, healthcare public relations agency, public relations education, Manufacturing public relations firms, B2B PR for manufacturing, PR experts for manufacturing, Infrastructure project communications In India, Real estate PR agencies, Public relations for technology companies, Technology public relations firms, PR strategies for tech companies, Hospital PR agencies, Digital PR for tech companies In India, digital agencies for hospitals in India, best digital marketing agencies In India, social media marketing agency in Mumbai, organic seo marketing agencies, PR agency for schools, pr agency for colleges, public relations in educational institutions
01 Feb 2023

Why do brands need to leverage social media integrated PR…

It is that time of year when the festivities begin. And this…

Written by

Scenic Team