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pursuing career in PR, Top PR Firm in Mumbai, PR Firm in Mumbai, Best PR Firm in Mumbai, PR Agency in Mumbai, Public Relations Agency in Mumbai, PR Company in Mumbai, PR Company in India, Public Relations

5 Best Courses for Students Pursuing Career in PR

In this dynamic world of Public Relations (PR), where every headline is a battleground and every campaign a lengthy piece of strategy, the quest for courses that ignite skills, illuminate knowledge, and propel students to the zenith of the industry’s fast-paced demands becomes not just a necessity, but an odyssey. Finding the right courses which […]

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Boost of Solar Sector: Why there is a need for PR in this sector?

In an era defined by pressing environmental concerns and a global shift towards sustainable energy sources, the solar sector stands as a beacon of hope. With advancements in technology, increasing affordability, and growing awareness of the need for renewable energy, solar power has witnessed a remarkable surge in adoption worldwide. However, amidst this transformative growth, […]

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How PR is evolving to go beyond local geographies and meet the global needs of fast-growing local brands

With PR local brands can communicate with a wide range of people and are not restricted to the geographical borders of their markets, this also implies that companies may conduct business and that their reach has grown global. With such rise and development in technology, local brands can expand them quicker, reaching the maximum number […]

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How is Metaverse going to impact the PR industry?

The name “metaverse” denotes infinity, which is a nebulous and imprecise concept. The massive surge in talk surrounding it, on the other hand, should act as a wake-up call for public relations because, like it or not, the metaverse is coming for our jobs, or at least the way we do them. In the past […]

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How can B2B Brands utilize PR to reach out to their target audience?

B2B brands PR aims to build trust along with brand awareness and brand credibility. It’s less about products and more about results. A PR strategy can bridge that trust gap between a company and its would-be customers by implementing an effective strategy. Companies have chances to connect with vendors, customers, and industry experts, and strengthen […]

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How can Hospitality brands reposition themselves post pandemic, with a relevant PR narrative?

The pandemic has affected a substantial amount of businesses globally and has severely impacted the travel and the hospitality sector. The Indian hotel industry has suffered losses of 620 crore. The hotel chain and standalone hotel segments are expected to lose more than 130-155 crore, while the alternate accommodation category is expected to lose more […]

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Understanding the ROI on Public Relations and why brands need to look beyond numbers

Return on investment (ROI) is a performance measure used to evaluate the efficiency or profitability of an investment. To put it another way, it assesses the return on any given investment in relation to the cost of the investment. Many brands and businesses are solely focused on gaining awareness and expanding their reach, not seeing […]

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Why impact driven PR strategies are the way to go for the start-up ecosystem? 

The startup ecosystem has been rapidly growing, with new innovations in products and services, driven by a tech-enabled ecosystem. While this is enriching and making the economy richer, while introducing and creating newer categories, competition is also becoming increasingly fierce. Especially start-ups where effective visibility can directly translate into investor attention and potential for funding! […]

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Decoding the changing role of brand communications in the era of Digital influencers

With the fast expansion of internet and access to smartphones there has been a burst in social media. It has given the liberty to people who are willing to express themselves through a certain talent and want to showcase it through the social platform. Over a period of time, these people are now become influencers. […]

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What does the future hold for the PR and Communication industry?

The pandemic has impacted nearly everything that we do in our personal and professional lives. But if there’s one thing that it has affected the most, it is undoubtedly the way people interact and communicate. And unsurprisingly, the PR (Public Relations) and communications industry witnessed significant transformations to that effect. Businesses felt a need to […]