The IPL or Indian Premier League has without a doubt become one of India’s largest cricket festivals, bringing people of all ages, religions, and castes together. When the IPL first began in 2008, the total cost of eight franchises was Rs 3000 crore. In other IPL news, two new clubs were sold for a total […]
With the dynamic and ever-evolving media landscape that is practically offering around-the-clock information feed and engagement opportunities, there has been a drastic shift in the way content is created, packaged, presented, and consumed, across the globe. Additionally, while news and entertainment were the two main forms of content consumed traditionally, today have exploded informative, socially […]
What started with the Digital education initiative by the GOI’s National Education Policy, was accelerated with the first wave of the pandemic, during the lockdown in 2020. Today, with the largest population of youth under the age of 25, and the second-largest user of smartphones in the world, EduTech has been rapidly growing, and being […]
Even as the modern media landscape evolves to go beyond the boundaries of the physical world and embraces an almost ubiquitous virtual universe of the 21st century, consumer engagement touchpoints and the way brands engage with their stakeholders are dynamically changing. With the rise of social media influencers, keywords, SEO, and the digital media ecosystem […]
As per an Impact report released by Unicommerce, India’s leading eCommerce-focused SaaS platform, titled ‘E-commerce Trends Report 2020’, e-commerce has witnessed an order-volume growth of 17% as of June 2020, and about 65% growth in single-brand e-commerce platforms. From groceries, fashion, and other essentials to emerging categories like health consultations, booking cleaning, and grooming services […]
IPO or Initial Public Offering is the new buzzword that is going on in the Indian business fraternity thanks to Zomato and a few other unicorns who are contemplating doing something similar. Though with the association of startups, the term IPO has become a trendy concept in reality it is far from trendy. From making […]
Brand engagement isn’t created overnight, and neither are customer trust and perceptions of the brand. For decades, a company’s persistent toiling, planning, and efforts in operations, marketing and promotion, and, most crucially, customer service have earned it a brand status for its product and service. Building a brand in a Tier 2 or Tier 3 […]
Consumer expectations have been evolving at a rapid pace and businesses are scrambling to break through the clutter with a powerful presence both online and offline. While good marketing can get customers interested in your brand, marketing alone can’t sustain consumer interest and cultivate brand loyalty. This is where PR (public relations) comes into the […]
Performance-based Digital Marketing is a result-driven digital marketing strategy that is used by many businesses. Since the payment is based on how users interact with the content, it is ideal for companies looking to reach a large number of people at once. Businesses connect with performance marketing agencies to design and place advertisements on a […]
Web 3.0 has indeed taken the internet world by storm. With Facebook heavily investing in metaverse to break barriers and converge online and offline environments, it is set to redefine the way we communicate and interact in the virtual world. Virtual, instead of being separate from the physical world, will penetrate into every aspect of […]
