B2B brands PR aims to build trust along with brand awareness and brand credibility. It’s less about products and more about results. A PR strategy can bridge that trust gap between a company and its would-be customers by implementing an effective strategy. Companies have chances to connect with vendors, customers, and industry experts, and strengthen […]
The pandemic has affected a substantial amount of businesses globally and has severely impacted the travel and hospitality sector. The Indian hotel industry has suffered losses of 620 crore. The hotel chain and standalone hotel segments are expected to lose more than 130-155 crore, while the alternate accommodation category is expected to lose more than […]
Return on investment (ROI) is a performance measure used to evaluate the efficiency or profitability of an investment. To put it another way, it assesses the return on any given investment in relation to the cost of the investment. Many brands and businesses are solely focused on gaining awareness and expanding their reach, not seeing […]
The startup ecosystem has been rapidly growing, with new innovations in products and services, driven by a tech-enabled ecosystem. While this is enriching and making the economy richer, while introducing and creating newer categories, competition is also becoming increasingly fierce. Especially start-ups where effective visibility can directly translate into investor attention and potential for funding! […]
With the fast expansion of the internet and access to smartphones, there has been a burst in social media. It has given the liberty to people who are willing to express themselves through a certain talent and want to showcase it through the social platform. Over some time, these people have now become influencers. Their […]
The pandemic has impacted nearly everything that we do in our personal and professional lives. But if there’s one thing that it has affected the most, it is undoubtedly the way people interact and communicate. Unsurprisingly, the PR (Public Relations) and communications industry witnessed significant transformations to that effect. Businesses felt a need to rethink […]
The IPL or Indian Premier League has without a doubt become one of India’s largest cricket festivals, bringing people of all ages, religions, and castes together. When the IPL first began in 2008, the total cost of eight franchises was Rs 3000 crore. In other IPL news, two new clubs were sold for a total […]
With the dynamic and ever-evolving media landscape that is practically offering around-the-clock information feed and engagement opportunities, there has been a drastic shift in the way content is created, packaged, presented, and consumed, across the globe. Additionally, while news and entertainment were the two main forms of content consumed traditionally, today have exploded informative, socially […]
What started with the Digital education initiative by the GOI’s National Education Policy, was accelerated with the first wave of the pandemic, during the lockdown in 2020. Today, with the largest population of youth under the age of 25, and the second-largest user of smartphones in the world, EduTech has been rapidly growing, and being […]
Even as the modern media landscape evolves to go beyond the boundaries of the physical world and embraces an almost ubiquitous virtual universe of the 21st century, consumer engagement touchpoints and the way brands engage with their stakeholders are dynamically changing. With the rise of social media influencers, keywords, SEO, and the digital media ecosystem […]
