How can PR help revive the sectors that were impacted due to the pandemic?
During these unprecedented times when the Covid-19 pandemic had caused a ruckus for businesses in various parts of the world, there are some sectors that have been more impacted than the others. These include sectors like the tourism, hospitality, traditional retail and even construction and infrastructure development suffered the most. Many more businesses, including start-up’s and smaller entrepreneurs suffered financial losses.
Now that markets are opening and the world is getting back to the pre-COVID business scenario, albeit with some precautions, these sectors are now hopeful of a revival and maybe even make-up for the losses. However, a little push from effective PR campaigns can do wonders for these businesses and help them accelerate their growth.
An effective PR campaign can help these sectors to win back visibility and business opportunities, in multiple ways. Listed here are a few points:
1. Creates visibility and presence in the market
Due to the pandemic, one of the major drawbacks to the brands was that they were out of public eye for a long period of time. With the help of an effective PR campaign, these businesses can again become visible to their stakeholders and consumers, by means of an announcement campaign or a simple consumer engagement campaign. For eg. Many Hospitality and tourism sectors turned to PR for announcing their return to business with newer offerings and safe/ COVID appropriate services etc. thereby engaging with and re-assuring their customers.
2. Helps in building a Buzz in the market
With the change in market scenario, most businesses have had to innovate and create COVID appropriate solutions and services, while also promoting their existing products. An appropriate PR campaign can help create this buzz around these new innovations and solutions, helping brands to be able to stay relevant and effective in the market.
3. Helps in building trust and maintaining relationship
An effective PR campaign can help in building the lost trust and customer relationship that was present before the pandemic. Through effective media engagement, it is possible for brands to be able to build transparency, trust, and credibility for the brand and in turn, garner visibility and impact business growth
4. Help regain reputation and growth faster
PR campaigns that are developed around spokesperson profiling and showcases the human angle of the brand, generally lead to faster trust and good reputation building. Though Individual Profiling tools like interviews, industry story participation, opinion pieces and authored content, PR campaigns can help build thought leadership and spread brand awareness to the target customers. This also results in better support for the brand in the market and among stakeholders, resulting in ease of doing business.
Every business face these problems in their day to day working, but it’s the responsibility of the head to take corrective actions so as to revive itself from the crisis. Partnering with a good PR Agency will help you combat these downfalls that sectors face during a crisis like for example this covid-19 pandemic and provide you solutions so that you get a strong head start to successful growth in your sector.