In the vast landscape of infrastructure development, Engineering, Procurement, and Construction (EPC) companies play a pivotal role. These entities are the backbone of large-scale projects, from constructing highways and bridges to erecting power plants and industrial complexes. While their primary focus is on delivering projects efficiently, the need for effective Public Relations (PR) in this […]
Brands image are changing in a fraction of seconds nowadays, Public Relations plays an immense role for Brand image creation, protection and rebuilding. Public Relations functions as a mediator between brands and the consumers. A vital role in order to maintain a favorable public image for the business, brand building and increasing the credibility for […]
It is that time of year when the festivities begin. And this year will be remembered as a one-of-a-kind holiday season due to the pandemic’s long-term impact. Consumers are predicted to be cautious in their category selections due to economic uncertainties. Value-seeking behaviour is on the rise, with a preference for trustworthy brands. Brands must […]
The marketing sector is developing at breakneck pace. The scope of what we mean when we say “marketing” is expanding and changing all the time. 2023 will without a doubt be a year in which we focus more intently. For marketing professional of all skill levels, adapting to these changes is not always simple and […]
When competitors’ brands overshadow your company’s, it can be very frustrating. And without brand visibility, no matter how good your product or service is, no one knows who you are or why it matters. That is why a larger effort in this area is required. Additionally, it is a hidden asset, hoping for attention […]
Jewellery has a significant place in Indian culture as a store of value, a symbol of wealth and status, and a necessary element in a number of rites. Due to weddings and other special events, consumer demand for gold jewellery remains steady despite its high price. Weddings account for around 50% of the nation’s […]
In today’s world, is there anyone who is not using the internet? Is anyone not using social media sites? The answer is obvious. About 5.07 billion people are using the internet today, which is equivalent to 63.45 percent of the world’s population. The more people spend their time online, the more they are influenced […]
The word Fintech is the combination of the term “financial technology”. The phrase “fintech” refers to new digital technology that aims to enhance and automate the provision of and use of financial services. India being one of the fastest-growing economies has seen tremendous rise in the fintech industry in the past decade. Concepts such as […]
Every startup wants to market their goods or services as effectively and efficiently as possible, maximise their return on investment, and improve the chances that their target audience will find them. Even the most established organisations may find it difficult to navigate the fascinating world of modern business. Utilizing a public relations agency can greatly […]
The real estate sector is one of the key sectors for the growth of the country and its economy. But due the Covid 19 pandemic there was an economic slowdown in the sector and affect in its growth. In spite of the post-pandemic gloom and a general sense of unease about investing, India’s real estate […]
