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EPC Sector: Infra Companies – B2B: Global Market: Why there is a need for PR in this sector?

In the vast landscape of infrastructure development EPC Sector i.e. Engineering, Procurement, and Construction companies play a pivotal role. These entities are the backbone of large-scale projects, from constructing highways and bridges to erecting power plants and industrial complexes. While their primary focus is on delivering projects efficiently, the need for effective PR (Public Relations) […]

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How the Public Relations agency model is evolving and what the future for the business will look like?

Brand’s images are changing in a fraction of a second nowadays, Public Relations plays an immense role in Brand image creation, protection and rebuilding. Public Relations functions as a mediator between brands and the consumers. A vital role in order to maintain a favorable public image for the business, brand building and increasing the credibility […]

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Why do brands need to leverage social media integrated PR for maximum outreach during the festive season?

It is that time of year when the festivities begin. And this year will be remembered as a one-of-a-kind holiday season due to the pandemic’s long-term impact. Consumers are predicted to be cautious in their category selections due to economic uncertainties. Value-seeking behaviour is on the rise, with a preference for trustworthy brands. Brands must […]

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Top upcoming trends in Marketing that brands need to leverage in 2023

The marketing sector is developing at a breakneck pace. The scope of what we mean when we say “marketing” is expanding and changing all the time. 2023 will without a doubt be a year in which we focus more intently. For marketing professionals of all skill levels, adapting to these changes is not always simple […]

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How can PR create brand advocacy?

  When competitors’ brands overshadow your company’s, it can be very frustrating. And without brand visibility, no matter how good your product or service is, no one knows who you are or why it matters. That is why a larger effort in this area is required. Additionally, it is a hidden asset, hoping for attention […]

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How Jewellery Brands Can Make the Most of Public Relations?

Jewellery has a significant place in Indian culture as a store of value, a symbol of wealth and status, and a necessary element in a number of rites. Due to weddings and other special events, consumer demand for gold jewellery remains steady despite its high price. Weddings account for around 50% of the nation’s annual […]

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The impact of digital marketing on consumers and why businesses should build digital marketing strategies

In today’s world, is there anyone who is not using the internet? Is anyone not using social media sites? The answer is obvious. About 5.07 billion people are using the internet today, which is equivalent to 63.45 percent of the world’s population. The more people spend their time online, the more they are influenced by […]

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How Fintech can leverage PR to scale up their brand

The word Fintech is a combination of the term “financial technology”. The phrase “fintech” refers to new digital technology that aims to enhance and automate the provision of and use of financial services. India being one of the fastest-growing economies has seen a tremendous rise in the fintech industry in the past decade. Concepts such […]

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How Startups can utilize PR to reach out to the maximum Target Audience?

The business environment is painted differently for startups, with some unforeseen defiance that they have yet to confront. Startups have found some comfort in leveraging Public Relations to increase brand awareness and firmly establish themselves in a competitive industry. Startups have found success in utilizing public relations firms and public relations agencies to increase media […]

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Rise of Real Estate Business Due To Public Relations

Rise of Real Estate Business Due To Public Relations Public relations are one of the essential components for success in today’s cut-throat competitive real estate environment. To enhance your company’s brand image, the real estate sector will require a PR agency as it will be concentrating on establishing a reputation that consumers will recognize and […]

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