In today’s highly competitive and dynamic business landscape, the importance of effective brand positioning cannot be overstated. With the constant evolution of technology, changing consumer behaviors, and an influx of new businesses entering the market, standing out has become more challenging than ever. In this blog post, we’ll explore why brand positioning is more significant […]
It is that time of year when the festivities begin. And this year will be remembered as a one-of-a-kind holiday season due to the pandemic’s long-term impact. Consumers are predicted to be cautious in their category selections due to economic uncertainties. Value-seeking behaviour is on the rise, with a preference for trustworthy brands. Brands must […]
The marketing sector is developing at breakneck pace. The scope of what we mean when we say “marketing” is expanding and changing all the time. 2023 will without a doubt be a year in which we focus more intently. For marketing professional of all skill levels, adapting to these changes is not always simple and […]
When competitors’ brands overshadow your company’s, it can be very frustrating. And without brand visibility, no matter how good your product or service is, no one knows who you are or why it matters. That is why a larger effort in this area is required. Additionally, it is a hidden asset, hoping for attention […]
In today’s world, is there anyone who is not using the internet? Is anyone not using social media sites? The answer is obvious. About 5.07 billion people are using the internet today, which is equivalent to 63.45 percent of the world’s population. The more people spend their time online, the more they are influenced […]
The word Fintech is the combination of the term “financial technology”. The phrase “fintech” refers to new digital technology that aims to enhance and automate the provision of and use of financial services. India being one of the fastest-growing economies has seen tremendous rise in the fintech industry in the past decade. Concepts such as […]
Did you know that in the present global market scenario, more than 60 per cent of your brand value lies in intangibles! Yes! A recent study by the business expert pair John Gerzema and Edward Lebar reveals that while only thirty percent of the brand value was determined by the intangible factors in the 1950s, […]
The pandemic has affected a substantial amount of businesses globally and has severely impacted the travel and the hospitality sector. The Indian hotel industry has suffered losses of 620 crore. The hotel chain and standalone hotel segments are expected to lose more than 130-155 crore, while the alternate accommodation category is expected to lose […]
Brand engagement isn’t created overnight, and neither are customer trust and perceptions of the brand. For decades, a company’s persistent toiling, planning, and efforts in operations, marketing and promotion, and, most crucially, customer service have earned it a brand status for its product and service. Building a brand in a Tier 2 or Tier 3 […]
Consumer expectations have been evolving at a rapid pace and businesses are scrambling to break through the clutter with a powerful presence both online and offline. While good marketing can get customers interested in your brand, marketing alone can’t sustain consumer interest and cultivate brand loyalty. This is where PR (public relations) comes into the […]
