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Why should companies invest in PR for their IPO?

IPO or Initial Public Offering is the new buzzword that is going on in the Indian business fraternity thanks to Zomato and a few other unicorns who are contemplating doing something similar. Though with the association of startups, the term IPO has become a trendy concept in reality it is far from trendy. From making a big transition from being a publicly listed company to getting only one chance of doing things right; there’s a lot at stake for the company that is planning its IPO. So to make the most of the situation it is pivotal that companies utilize the power of communication to elevate brand awareness, increase credibility, and create top-of-mind recall among investors, analysts, and the general public.

Anindita Gupta, Co-Founder, of Scenic Communication highlights 3 points that elucidate the importance of PR for a company’s IPO:

Pre-IPO Awareness is of Paramount Importance: 

Once an announcement is announced, companies come under a lot of scrutiny in what they send out to the media and their audience in general and it becomes difficult to create awareness. So it is important to have a robust PR strategy that will ensure brand awareness well before IPO plans are in place, without which the share price and overall valuation are going to be impacted which no company wants to witness. If we take the example of previous IPOs, the valuation of companies that were known and had a favorable brand awareness was much higher compared to the rest. Pre-IPO media outreach if done effectively creates the right degree of buzz in the market.

A Company’s Messaging will Ensure Proper Valuation: 

IPOs are not just about financial transactions. They are also about creating and maintaining a brand message that people can resonate with. A well-planned campaign can positively impact market perceptions, which is vital for a company planning for its IPO. Targeted messaging by bringing to notice the companies’ core competencies and business plan can help a company get to the notice of genuine investors and will ensure the company garners an appropriate valuation. Also being able to demarcate the USPs and make the media, investors, and general audience understand the nuances of the business will help avoid confusion and increase valuation. 

Visibility will Ensure Media Presence Even During and After the IPO: 

A successful IPO just does not stop at building awareness and ensuring proper messaging. It is also about maintaining constant visibility in the media through various PR tools much before the IPO commences. The benefit of this activity is multi-fold. This will ensure top-of-mind recall in the media and when the IPO is slated, there are much higher chances of the media responding well and covering the IPO in full force. Proactive media efforts such as interviews, thought leadership articles, and press releases will help build and maintain relationships with media houses which will come in handy during the IPO. A well-planned PR effort for a successful IPO needs to start at least a few months before a company plans to launch its IPO using various PR tools available. This will ensure the right attention and quality for a successful IPO and set the right tone for public trading. 

Why Scenic Communication?

We have created a distinctive advantage by giving holistic and Integrated Marketing Communications solutions to our client’s needs. As Scenic Communication is one of the Best PR Agency in Mumbai, India therefore takes pride in not only providing effective public relations solutions to a brand but also with its girth, width, and penetration, providing integrated communications solutions to the brand objectives of a client. With our strategic alignments and specialists on board, we have geared innovation and value creation into all aspects of Brand & Reputation building, Public Relations & Marketing Agency

Having had domain expertise in multi-dimensional categories like – Corporate & Finance, Education, Real Estate, Infrastructure, Automobiles, IT & ITES, Government Development Boards, Tourism & Hospitality, Retail, FMCG, Fashion, and the Entertainment industry; we provide innovative communications programs that focus on tangible business results. Best Public Relations Agency in Mumbai, Top PR Firm in Mumbai. Having had versatile experiences across domains and team experiences that span over three decades in the industry, we understand the Indian consumer psyche. And having worked intrinsically with International giants gives us the expertise to understand the needs of the off-shore markets.

Scenic Communication has been featured in: 

• The Times Of India – https://timesofindia.indiatimes.com/blogs/voices/why-pr-and-brand-building-needs-to-become-an-integral-part-of-annual-marketing-investments/
• Financial Express – https://www.financialexpress.com/business/brandwagon-decoding-the-earned-versus-paid-media-dilemma-2508791/
• Adgully – https://www.adgully.com/tag/scenic-communication
• Business World – https://businessworld.in/article/scenic-communication-successfully-on-boards-new-clients-despite-market-adversity-335731
• And more

For more information, visit the Scenic Communication website.