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How can PR create brand advocacy?

  When competitors’ brands overshadow your company’s, it can be very frustrating. And without brand visibility, no matter how good your product or service is, no one knows who you are or why it matters. That is why a larger effort in this area is required. Additionally, it is a hidden asset, hoping for attention […]

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How Jewellery Brands Can Make the Most of Public Relations?

Jewellery has a significant place in Indian culture as a store of value, a symbol of wealth and status, and a necessary element in a number of rites. Due to weddings and other special events, consumer demand for gold jewellery remains steady despite its high price. Weddings account for around 50% of the nation’s annual […]

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How can Hospitality brands utilize Public Relations to create brand awareness?

People now celebrate even the simplest of events. You’ve probably noticed that people are celebrating more than they used to before the pandemic. Tourism is seeing extraordinary growth following the pandemic, as people desire to travel, discover, and cherish every minute of their lives. People require nice venues, food, and ambiance to celebrate their joy. […]

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How to utilize PR to master the art of storytelling?

The art of storytelling requires imagination, creativity, expertise, and practise. A good story is one that is accessible to all audiences. It encourages a sense of community among others who have comparable interests. The process of “solidifying abstract concepts and simplifying complex communications” is another way to describe it. It focuses on giving a brand […]

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How Fintech can leverage PR to scale up their brand

The word Fintech is the combination of the term “financial technology”. The phrase “fintech” refers to new digital technology that aims to enhance and automate the provision of and use of financial services. India being one of the fastest-growing economies has seen a tremendous rise in the fintech industry in the past decade. Concepts such […]

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Solving Ethical Dilemmas in Public Relations

According to The Internet Encyclopedia of Philosophy: “The field of ethics, also called moral philosophy, involves systematizing, defending, and recommending concepts of right and wrong behavior”. The definition of ethics in simple form is to distinguish right from wrong, fair from unfair and good from bad. Ethics are the principles that a person shapes its […]

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How can brands utilise PR to attract the best of talents for the gaming industry in India?

The gaming industry in India has been rapidly growing while attracting many youths and career enthusiasts along with it. From being a regular passing time activity known only to a few people to developing a whole new industry of its own, gaming has settled its own place in the midst of people’s minds and hearts. […]

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How Startups can utilize PR to reach out to the maximum Target Audience?

The business environment is painted differently for startups, with some unforeseen defiance that they have yet to confront. Startups have found some comfort in leveraging Public Relations to increase brand awareness and firmly establish themselves in a competitive industry. Startups have found success in utilizing public relations firms and public relations agencies to increase media […]

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How Public Relations can strategically benefit the Real Estate sector?

Let’s have a look at the strategic benefit of the real estate sector with PR:  Brand Awareness in the Real Estate Sector One of the main advantages of public relations is that it expands the potential audience for your comprehensive communications and marketing plan, which ultimately results in greater public knowledge of your business. Because […]

5 Myths about Public Relations which are misleading

These are the top five public relations misconceptions. This will assist you in making educated judgments about your public relations strategy and achieving the greatest outcomes. Myth 1. PR is just advertising: If you continue to believe this notion, your brand is passing up possibilities. Public relations and advertising are not synonymous. They each have […]