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Defining Your Target Audience: The Key to Effective Communication

In any kind of communication, understanding your target audience is the cornerstone of success. The most basic awareness about your target audience will refine your communication and strengthen your message multifold. This information helps us connect, be relatable and remember. But before that, you need to understand who your target audience is by defining it […]

The Vital Role of Public Relations in Building a Positive Image and Reputation for Politicians

Public perception is a pivotal factor that can make or break a political career. The role of public relations in politics goes beyond mere image-building; it involves strategic planning, communication, and engagement to shape public opinion and garner support. PR professionals closely collaborate with politicians to craft compelling narratives that highlight their achievements, values, and […]

Unpaid or Earned Media: Building Credibility and Trust through Public Relations

In the ever-evolving landscape of public relations, one strategy stands out as a powerful tool for brand recognition and reputation building: earned media. Unlike paid advertising, earned media provides a platform for authentic and unbiased coverage that resonates with audiences. In today’s information-driven society, consumers are becoming increasingly sceptical of traditional advertising and seeking out […]

The End of the Mass Pitching Era in Public Relations

In the ever-evolving landscape of public relations (PR), the traditional approach of mass pitching has witnessed a significant transformation in recent years. Public relations professionals have long relied on mass pitching as a way to disseminate their messages to a wide audience, hoping for media coverage and public awareness. However, with the advent of new […]

Remaining Relevant in the Era of Rise and Falls

Public relations (PR) specialists must stay current with emerging trends and technological developments in order to remain useful in today’s fast-paced environment. PR practitioners need to be nimble and flexible to stay on top of the game given the rise and fall of new technology, platforms, and techniques. The PR sector has changed to keep […]

The Changing Landscape of Public Relations in the UAE 

Public Relations in the UAE has come a long way from traditional media coverage to social media dominance to Artificial Intelligence innovations. As technology improves, public relations approaches, techniques, and practises are bound to change. In the UAE, the public relations industry is gradually becoming more digitised, data-driven, and technology-centered. Social media has revolutionised the […]

How to avoid bad pitches in PR?

Pitches or media pitches are short and direct messages emailed to any journalist, editor or media outlet in order to get them interested in your story. They are a short summary version of your messages written to get any news published in any media publication. They are written for various aspects such as product launches, […]

Public Relations and Crisis Plans for Schools

The crisis is a critical organizational breakdown. It can be defined as a situation where your company’s reputation is at stake and there are negative consequences to it, if not handled properly. Managing a school is already a difficult task, and to top that, crisis circumstances make it even more challenging for them to maintain […]

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The Rise of Public Relations Specialists

Public Relations is not just about generating favorable publicity for a business. It is about building and maintaining relationships with stakeholders to achieve mutual benefits. In India, Public Relations has come a long way from mere press releases and product launches. It has evolved into a strategic function, essential for businesses to succeed. The country’s […]

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Internal Communication in 2023

Internal communication is an entire process within an organization which includes how information is shared up and down communication channels, as well as laterally, in order to achieve the organization’s goals. Internal communication is the way information is passed and details are passed within a company to different departments and team members. It happens in […]